Spiceworks

AUGUST 8, 2024

Elon Musk has filed a lawsuit against GARM, a coalition of major advertisers, accusing them of conspiring with brands to dissuade them from spending money on X. The post X Sues Advertising Coalition, GARM for “Boycotting” the Platform appeared first on Spiceworks Inc.

Advertising 171

Advertising Learning 171

Spiceworks

JUNE 29, 2023

This year, the search advertising landscape is more challenging for industries and companies. The post Why Is There a Decline in Search Advertising Conversion Rates? appeared first on Spiceworks.

Advertising 178

Advertising 178

Spiceworks

OCTOBER 18, 2023

The post 84% of Enterprise Marketers Are Concerned About Ad Fraud in Digital Display Advertising appeared first on Spiceworks. According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge.

Advertising 188

Advertising 188

Spiceworks

AUGUST 19, 2024

A bipartisan group of US Congress members has asked Meta CEO Mark Zuckerberg for explanations on advertisements for the sale of illegal drugs on Instagram and Facebook. The post US Lawmakers Question Meta Over Reports of Illicit Drug Advertising appeared first on Spiceworks Inc.

Advertising 160

Advertising Reporting Sales Learning 160

Spiceworks

JULY 27, 2023

The post Apple Under the Scanner in France Over Advertising Policy appeared first on Spiceworks. Antitrust officials in the EU have been looking into how the company has restricted transparency in app tracking operations.

Advertising 167

Advertising 167

Spiceworks

MAY 25, 2023

Tips on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. The post Simplifying CTV Advertising With Currencies and Co-Viewing appeared first on Spiceworks.

Advertising 155

Advertising 155

Spiceworks

MARCH 24, 2023

Discover tips on how local advertisers can give their brands a boost during March Madness. The post Why This Year’s March Madness Presents Opportunities for Local Advertisers appeared first on Spiceworks.

Advertising 167

Advertising 167

Spiceworks

AUGUST 15, 2023

Privacy Sandbox and third-party cookie deprecation need to meet the expectations of the privacy community, users, advertisers, and the adtech industry. The post Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies appeared first on Spiceworks.

Advertising 167

Advertising Security 167

Success

MARCH 10, 2024

It’s only natural for companies to consider podcast advertising as a place to target new and existing audiences. Sharon Taylor, the senior vice president of podcast strategy and product operations at Triton Digital, says podcast advertising revenues continue to grow by double digits each year, a level of growth not seen in other mediums.

Advertising 117

Advertising Sales Purchasing Creativity 117

Spiceworks

JULY 3, 2024

Google has said it will simplify how advertisers disclose election ads using digitally altered content to depict actual or realistic-looking people or events. The post Google To Make It Easier for Advertisers To Disclose Digitally Altered Content in Election Ads appeared first on Spiceworks Inc.

Advertising 117

Advertising Learning 117

Insperity

JANUARY 18, 2022

No external advertising and brand management strategy. To identify and reach your desirable job candidates, you must advertise strategically and conduct targeted, proactive outreach. Leverage social media, particularly LinkedIn, which can be a powerful research and recruiting tool and platform for targeted job advertisements.

Advertising 334

Advertising Interviewing Communication Influencing 334

Spiceworks

MARCH 6, 2024

The post Privacy Questions Brands and Advertisers Need to Ask Adtech Partners appeared first on Spiceworks. Learn the essential steps and strategies for safeguarding consumer privacy in the Adtech landscape.

Advertising 88

Advertising Learning Security 88

Spiceworks

JULY 27, 2023

Advertisers upgrading Dynamic Search Ads (DSA) and Google display ads (GDA) campaigns to Performance Max may see several benefits. The post Google Is Enabling Advertisers To Upgrade Dynamic Search Ads to Performance Max appeared first on Spiceworks.

Advertising 88

Advertising 88

Spiceworks

MAY 9, 2023

Amazon plans to build AI tools to create visuals for advertising mediums on its platform. The post Amazon Throws Down Gauntlet in Artificial Intelligence Market; Develops AI-Based Ads appeared first on Spiceworks.

Advertising 246

Advertising Planning 246

Spiceworks

JUNE 17, 2024

X has again received the “brand safety” certification from the ad industry’s Trustworthy Accountability Group (TAG), assuring advertisers that their ads don’t appear adjacent to inappropriate content. However, a few watchdogs have also criticized the recertification. Learn more about it here.

Advertising 179

Advertising Learning 179

Spiceworks

APRIL 16, 2024

Several factors affect marketing and advertising spending. So, how are the advent of AI and other factors affecting ad spends in the CPG industry? What are the key consumer trends, and how have investment priorities shifted this year? Check out the findings from Mediaocean’s latest study.

Advertising 177

Advertising 177

Spiceworks

AUGUST 24, 2023

Discover how tech-enabled CTV advertising is driving the future of digital advertising. The post How CTV Is Unlocking New Interactive Ad Formats appeared first on Spiceworks.

Advertising 165

Advertising 165

Spiceworks

MARCH 22, 2024

The lawsuit covers anti-competition practices in terms of Apple devices, browsers, advertising, and FaceTime. The Department of Justice sued Apple over accusations of creating a monopoly in the smartphone market. Learn more about the lawsuit.

Advertising 198

Advertising Learning 198

Spiceworks

JUNE 8, 2023

Learn the pros and cons of Netflix’s strategy to roll out an advertising based subscription model. The post How Do You Like Your Netflix? Basic with Ads, Please appeared first on Spiceworks.

Advertising 167

Advertising Learning 167

Spiceworks

JUNE 15, 2023

Tips on how advertisers can leverage free-ad-supported TV (FAST). The post How Brands Can Best Activate Viewer Engagement With FAST appeared first on Spiceworks.

Advertising 164

Advertising 164

Spiceworks

SEPTEMBER 21, 2023

billion from Google, including digital advertising and mobile OS operations. The EU has fined a combined €8.3 The post Google Pushes Back Against €2.4 Billion Antitrust Fine by European Union appeared first on Spiceworks.

Advertising 189

Advertising 189

Spiceworks

FEBRUARY 21, 2024

They can offer a legal high ground and allow companies like Reddit to reduce their advertising dependency, much to the delight of users. Almost a year after Reddit made difficult changes to monetize its data at the expense of losing some important users, the company reportedly secured a $60 million deal.

Advertising 179

Advertising Legal Security Training 179

Spiceworks

JULY 23, 2024

Learn more about the implications of this announcement for the advertising industry. Instead, it plans to explore options where Chrome users have more control over their web browsing privacy. The post Google Makes a U-Turn, Won’t Deprecate Third-Party Cookies appeared first on Spiceworks Inc.

Advertising 158

Advertising Controlling Planning Learning 158

Spiceworks

SEPTEMBER 13, 2023

Tips on how advertisers can tackle the use of residential IP proxy networks. The post Who’s Viewing Your Ads: Real Humans or Proxies? appeared first on Spiceworks.

Advertising 167

Advertising Networking 167

Insperity

FEBRUARY 20, 2020

Advertise a prize drawing from among survey participants to encourage participation. You also need to advertise new perks. Ask each employee to rank, in order of importance, the top three to five perks they’d appreciate most at work. Perform a competitive analysis. Make a formal announcement to employees.

Insurance 254

Insurance Advertising Flexibility Flexibility 254

Insperity

FEBRUARY 23, 2021

Here’s what your process for hiring salespeople may generally look like from start to finish: Advertising your opening Initial interview with HR representative or recruiter Interview with hiring manager Assessments Second interview with other stakeholders Hiring decision and offer. Be a candidate “hunter.”.

Training 229

Training Sales Onboarding Advertising 229

Work Life

SEPTEMBER 10, 2024

Winner: Dentsu Creative Mexico Mexico City Last year, the global creative agency teamed up with Saba, Mexico’s leading feminine-care brand, to address a topic that remains largely taboo in the culture: menstruation.

Advertising 75

Advertising Creativity Communication 75

Spiceworks

AUGUST 6, 2024

A federal judge ruled that Google violated antitrust laws by maintaining a monopoly in search and advertising markets. Learn more about the development and what it could mean for the search engine market. The post US Judge Rules Google Has an Internet Search Monopoly appeared first on Spiceworks Inc.

Advertising 112

Advertising Learning 112

Success

AUGUST 8, 2024

As people spend more time in XR, it will be a prime environment for advertisers to place their products directly into our consciousness. AI and advertising Instead, advertising could be replaced with an AI agent —a virtual assistant doing product research and shopping for us. We are not too far away from this reality.

Advertising 132

Advertising Technology Influencing Supplies 132

Insperity

AUGUST 2, 2018

For instance, “M&A” may mean “mergers and acquisitions” to you, but it could mean “marketing and advertising” or “managers and associates” to someone else. Your company’s internal acronyms will likely have no meaning to outsiders and should be avoided. And selling your company doesn’t end with the online job posting.

Advertising 203

Advertising Supplies Technology Learning 203

Insperity

MARCH 22, 2022

Having your compensation budget approved before you even advertise a job opening enables you to make a quick offer when you’ve interviewed the right candidate. Be prepared to make an offer before you start interviewing. Sometimes offer approval steps are what slow the interview process down. Consolidate interviews.

Interviewing 260

Interviewing Flexibility Flexibility Advertising 260

Insperity

JULY 16, 2020

You may strengthen your employment brand in the eyes of your candidates by advertising your openness to video interviews. This makes sense if you need employees to be in commuting range of your office or to reside in certain states. Employment branding benefits. Hiring speed.

Interviewing 275

Interviewing Advertising Technology Equipment 275

Success

JULY 6, 2021

Only then can you advertise your e-commerce site in the right media. Also, consider using product-specific landing pages for advertising. Use these in your advertising to attract new customers. Additionally, unique codes make it easy to quantify which advertising vehicles work best for you.

Sales 138

Sales Advertising Purchasing Real Estate 138

Insperity

FEBRUARY 4, 2020

You’ll also have to shell out cash each time you advertise on job boards, administer assessments and run background checks. High costs associated with recruiting and training. Downtime isn’t the only costly part of recruiting and training a new employee. Perhaps a candidate isn’t local.

Training 254

Training Transportation Salary Advertising 254

Insperity

NOVEMBER 7, 2023

5000 2023 list of America’s fastest-growing companies: Matt Lafata, president and CEO of HRchitect Tracy Call, founder and CEO of Media Bridge Advertising Amy Deaton, COO of EvidenceCare In this blog, we have their top insights for early-stage business leaders looking for aggressive expansion.

Delegation 258

Delegation Payroll Networking Advertising 258

Work Life

DECEMBER 15, 2023

The Unexpected Money Lesson: Everything Is an Advertisement The world of A Christmas Story (and mid-century America as a whole) is awash in constant advertisements and promotions. But Ralphie’s wished-for Christmas present is also the result of canny advertising.

Learning 116

Learning Advertising Promotion Purchasing 116

Insperity

JULY 5, 2022

Other than reaching out directly to individual corporate HR departments to inquire, pay attention to other companies’ job postings and see what they advertise to candidates. You can also review the careers section of other companies’ websites to see the full list of their programs and benefits, if available.

Insurance 292

Insurance Prioritization Catering Leadership 292