Spiceworks

SEPTEMBER 21, 2023

The post Embracing Change: Recruitment Advertising in Action appeared first on Spiceworks. Learn how to engage candidates effectively and communicate your unique employer brand.

Advertising 179

Advertising Communication Learning 179

Spiceworks

JULY 6, 2023

The post Canada Halts Advertisements on Facebook and Instagram appeared first on Spiceworks. The fight between Meta and the Canadian government escalated as Meta removed Canadian news links from its platforms.

Advertising 180

Advertising Government 180

Spiceworks

JUNE 29, 2023

This year, the search advertising landscape is more challenging for industries and companies. The post Why Is There a Decline in Search Advertising Conversion Rates? appeared first on Spiceworks.

Advertising 178

Advertising 178

Spiceworks

MAY 25, 2023

Tips on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. The post Simplifying CTV Advertising With Currencies and Co-Viewing appeared first on Spiceworks.

Advertising 155

Advertising 155

Spiceworks

JULY 27, 2023

The post Apple Under the Scanner in France Over Advertising Policy appeared first on Spiceworks. Antitrust officials in the EU have been looking into how the company has restricted transparency in app tracking operations.

Advertising 167

Advertising 167

Spiceworks

OCTOBER 18, 2023

The post 84% of Enterprise Marketers Are Concerned About Ad Fraud in Digital Display Advertising appeared first on Spiceworks. According to many enterprise marketers, measuring accurate ROI and performance metrics is a top challenge.

Advertising 188

Advertising 188

Spiceworks

JULY 3, 2024

Google has said it will simplify how advertisers disclose election ads using digitally altered content to depict actual or realistic-looking people or events. The post Google To Make It Easier for Advertisers To Disclose Digitally Altered Content in Election Ads appeared first on Spiceworks Inc.

Advertising 117

Advertising Learning 117

Spiceworks

AUGUST 15, 2023

Privacy Sandbox and third-party cookie deprecation need to meet the expectations of the privacy community, users, advertisers, and the adtech industry. The post Privacy Sandbox: Envisioning Advertising After Google Kills off Third-Party Cookies appeared first on Spiceworks.

Advertising 167

Advertising Security 167

Spiceworks

MARCH 24, 2023

Discover tips on how local advertisers can give their brands a boost during March Madness. The post Why This Year’s March Madness Presents Opportunities for Local Advertisers appeared first on Spiceworks.

Advertising 167

Advertising 167

Spiceworks

MARCH 6, 2024

The post Privacy Questions Brands and Advertisers Need to Ask Adtech Partners appeared first on Spiceworks. Learn the essential steps and strategies for safeguarding consumer privacy in the Adtech landscape.

Advertising 88

Advertising Learning Security 88

Success

MARCH 10, 2024

It’s only natural for companies to consider podcast advertising as a place to target new and existing audiences. Sharon Taylor, the senior vice president of podcast strategy and product operations at Triton Digital, says podcast advertising revenues continue to grow by double digits each year, a level of growth not seen in other mediums.

Advertising 102

Advertising Sales Purchasing Creativity 102

Spiceworks

JULY 27, 2023

Advertisers upgrading Dynamic Search Ads (DSA) and Google display ads (GDA) campaigns to Performance Max may see several benefits. The post Google Is Enabling Advertisers To Upgrade Dynamic Search Ads to Performance Max appeared first on Spiceworks.

Advertising 88

Advertising 88

Workplace Insight

JANUARY 14, 2024

AI-focused roles now make up 27 percent of all tech jobs being advertised in the UK, according to a new report from Thomson Reuters. An analysis of 6,073 live tech roles advertised online in January 2024 found that 1,652 roles fundamentally required AI skills.

Advertising 52

Advertising Legal Technology Training 52

Work Life

SEPTEMBER 10, 2024

Winner: Dentsu Creative Mexico Mexico City Last year, the global creative agency teamed up with Saba, Mexico’s leading feminine-care brand, to address a topic that remains largely taboo in the culture: menstruation.

Advertising 72

Advertising Creativity Communication 72

Ruby

FEBRUARY 19, 2021

So I do all of our digital advertising spend, Google Analytics, Google ads, Facebook ads. Jill McKenna: So let’s say somebody goes and they do all these great advertising efforts and they really make a point to invest in engaging people and bringing them to their website. David Lambert: Hi, Jill. Maybe I should just purchase it.”

Advertising 52

Advertising Mailing Purchasing Sales 52

Spiceworks

JUNE 17, 2024

X has again received the “brand safety” certification from the ad industry’s Trustworthy Accountability Group (TAG), assuring advertisers that their ads don’t appear adjacent to inappropriate content. However, a few watchdogs have also criticized the recertification. Learn more about it here.

Advertising 179

Advertising Learning 179

Spiceworks

AUGUST 24, 2023

Discover how tech-enabled CTV advertising is driving the future of digital advertising. The post How CTV Is Unlocking New Interactive Ad Formats appeared first on Spiceworks.

Advertising 165

Advertising 165

Spiceworks

APRIL 16, 2024

Several factors affect marketing and advertising spending. So, how are the advent of AI and other factors affecting ad spends in the CPG industry? What are the key consumer trends, and how have investment priorities shifted this year? Check out the findings from Mediaocean’s latest study.

Advertising 177

Advertising 177

Spiceworks

JUNE 26, 2018

Joveo, the programmatic job advertising solutions provider, has announced a new set of features which are focused on spends management and automation for RPOs, staffing firms, recruitment marketing majors, and other job boards.

Advertising 68

Advertising 68

Spiceworks

AUGUST 6, 2024

A federal judge ruled that Google violated antitrust laws by maintaining a monopoly in search and advertising markets. Learn more about the development and what it could mean for the search engine market. The post US Judge Rules Google Has an Internet Search Monopoly appeared first on Spiceworks Inc.

Advertising 112

Advertising Learning 112

Spiceworks

MARCH 22, 2024

The lawsuit covers anti-competition practices in terms of Apple devices, browsers, advertising, and FaceTime. The Department of Justice sued Apple over accusations of creating a monopoly in the smartphone market. Learn more about the lawsuit.

Advertising 198

Advertising Learning 198

Spiceworks

JULY 23, 2024

Learn more about the implications of this announcement for the advertising industry. Instead, it plans to explore options where Chrome users have more control over their web browsing privacy. The post Google Makes a U-Turn, Won’t Deprecate Third-Party Cookies appeared first on Spiceworks Inc.

Advertising 158

Advertising Controlling Planning Learning 158

Spiceworks

MAY 9, 2023

Amazon plans to build AI tools to create visuals for advertising mediums on its platform. The post Amazon Throws Down Gauntlet in Artificial Intelligence Market; Develops AI-Based Ads appeared first on Spiceworks.

Advertising 246

Advertising Planning 246

Spiceworks

JUNE 8, 2023

Learn the pros and cons of Netflix’s strategy to roll out an advertising based subscription model. The post How Do You Like Your Netflix? Basic with Ads, Please appeared first on Spiceworks.

Advertising 167

Advertising Learning 167

Spiceworks

JUNE 15, 2023

Tips on how advertisers can leverage free-ad-supported TV (FAST). The post How Brands Can Best Activate Viewer Engagement With FAST appeared first on Spiceworks.

Advertising 164

Advertising 164

Insperity

JANUARY 18, 2022

No external advertising and brand management strategy. To identify and reach your desirable job candidates, you must advertise strategically and conduct targeted, proactive outreach. Leverage social media, particularly LinkedIn, which can be a powerful research and recruiting tool and platform for targeted job advertisements.

Advertising 332

Advertising Interviewing Influencing Communication 332

Spiceworks

FEBRUARY 21, 2024

They can offer a legal high ground and allow companies like Reddit to reduce their advertising dependency, much to the delight of users. Almost a year after Reddit made difficult changes to monetize its data at the expense of losing some important users, the company reportedly secured a $60 million deal.

Advertising 179

Advertising Legal Security Training 179

Spiceworks

SEPTEMBER 21, 2023

billion from Google, including digital advertising and mobile OS operations. The EU has fined a combined €8.3 The post Google Pushes Back Against €2.4 Billion Antitrust Fine by European Union appeared first on Spiceworks.

Advertising 189

Advertising 189

Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising Catering Purchasing Controlling 40

Success

AUGUST 8, 2024

As people spend more time in XR, it will be a prime environment for advertisers to place their products directly into our consciousness. AI and advertising Instead, advertising could be replaced with an AI agent —a virtual assistant doing product research and shopping for us. We are not too far away from this reality.

Advertising 131

Advertising Technology Influencing Supplies 131

Spiceworks

SEPTEMBER 13, 2023

Tips on how advertisers can tackle the use of residential IP proxy networks. The post Who’s Viewing Your Ads: Real Humans or Proxies? appeared first on Spiceworks.

Advertising 167

Advertising Networking 167

Success

OCTOBER 17, 2024

Don’t overlook traditional advertising Paying for advertising can be a good next step once you’ve done all the free things you can to get your company out there. Advertising can mean many different things. There are so many ways you can advertise, and it needs to happen.” If you’re national, it has to be online.

Advertising 82

Advertising Mentoring Networking Security 82

Work Life

AUGUST 16, 2024

The study revealed that brand advertising generates 2.4X Moreover, brand advertising’s effects last significantly longer, with 45% of its profit impact occurring beyond the first year, compared to just 2% for activation advertising. But, sometimes metrics get overused and lead executives and board members astray.

Advertising 97

Advertising Sales Purchasing Influencing 97

Spiceworks

JANUARY 19, 2024

Major cuts include the business branch of YouTube and Google’s advertising sales teams. The post Google Continues With Layoffs in 2024, CEO Warns of Further Cuts Ahead appeared first on Spiceworks.

Advertising 100

Advertising Sales 100

Office Snapshots

APRIL 17, 2024

established in 1895, stands as one of Japan’s foremost advertising and communication agencies. Reflecting the essence of the advertising industry from the outset, the office exudes simplicity and professionalism through a refined monochromatic palette. Despite facing stringent timelines, Space.s

Advertising 94

Advertising Teamwork Creativity Flexibility 94

Ask a Manager

OCTOBER 12, 2022

This post, my company advertises every job all the time to make sure we know we can be replaced , was originally published by Alison Green on Ask a Manager.

Advertising 43

Advertising Sales Banking Networking 43

Work Life

JULY 10, 2024

For much of the 2010s, data that would allow companies to serve people with targeted advertising was commoditized by specialized brokers, who pooled data taken from tracking cookies on internet sites and mobile phone operators and sold it to the highest bidder. Now, AI is rapidly making this possible.

Advertising 98

Advertising Computer Software Sales 98