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Traditional advertising, modernized with David Lambert

Ruby

So I do all of our digital advertising spend, Google Analytics, Google ads, Facebook ads. Jill McKenna: So let’s say somebody goes and they do all these great advertising efforts and they really make a point to invest in engaging people and bringing them to their website. David Lambert: Hi, Jill. Maybe I should just purchase it.”

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Will Vertical Videos Change the Culture on LinkedIn?

Success

Last year, I worked with an executive who occasionally shoots video content with a communication firm. I had suggested experimenting with short-form, vertical content with the argument that consumer preferences now gravitate toward authentic, user-generated content over polished advertising. Additionally, 15% of U.S.

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Marketing Copywriting Clichés to Avoid to Make Your Brand Stand Out

Success

I found myself a nice, flexible position as a vice president of marketing at a consulting firm and continued to write for magazines on the side. Avoid the usual marketing copywriting culprits If you’ve recently been advertised to, you’ve likely noticed that companies have a tendency to use words that offer very big promises.

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Want To Be a Freelancer? Here’s How to Get Started

Success

Because freelancers work with multiple clients, they have to be skilled communicators—whether they’re meeting in person, discussing a project over the phone or clarifying expectations via email. Regardless of the industry or specific talents, freelancers must possess some core skills to thrive.

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How To Make Your Hybrid Office Accessible To All

All Work

The importance of predictability for users is one of the many reasons that evolving workplaces need to apply strong rules for good communication. Predictability and communication matter . The importance of predictability for users is one of the many reasons that evolving workplaces need to apply strong rules for good communication.

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Customer communication: What mood are you setting right now?

Ruby

All of which brings me to the reason why I wanted to write this article in the first place: customer communication. Has customer communication ever been this challenging before? These are just a few of the customer communication concerns companies are currently contending with. No matter what, we’re here to help people.

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How Influential Leader Deborah Collier Helps Digital Businesses Thrive

Success

Morgan , she started her own digital e-commerce and marketing agency, completed her master’s degree in business information systems and worked for a management consulting company leading workstreams and advising marketing directors and partners on launching new online initiatives. But she didn’t stop there. “My