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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Television advertising had hammered this straw-in-orange visual for years. This person will also police internal and external communications (advertising, public relations, sales, retail sites, correspondence, etc.) If the effort fails, it can be expensive and disruptive.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

He observes that in a world increasingly dominated by digital communication, maintaining a human touch is essential to fostering genuine relationships between brands and their customers. Grassroots marketing: Beyond the digital connection Although social media is a powerful and essential tool, the relationship can’t stop there.

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Top 10 Most Innovative Companies to Watch in 2024

Success

Impact: It gives back portions of its advertising to support Black creators. are made to order, with select products available for purchase at retailers like Target and Sephora. 29 Communications in 2013, “sustainability” and “impact” were far from the buzzwords they are today. Most Innovative Travel Company 5.

Food 121
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Expand your market overnight: using bilingual support to reach more small business customers

Ruby

Pressure from online retailers and shifting economic realities have made the market for small business customers more competitive than ever. Nothing demonstrates your business’s willingness to meet your customers’ needs like communicating with them in their preferred language. Stand out against your competition.

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How Influential Leader Deborah Collier Helps Digital Businesses Thrive

Success

Another client, a national retailer, informed us that their year-end stats revealed an increase of several million in their sales that year, after learning about merchandising products with us. Also], as well as other human skills like communication, collaboration, empathy, people management and teamwork.

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Going solo: 3 quick ways to jumpstart your own legal practice

Ruby

Then there are marketing and advertising costs…oh, and don’t forget paralegal and receptionist salaries! Since law firms don’t get a lot of “walk-in” business like a retail store, you might think the geographic location itself isn’t that important…but it is! A line of credit might be a better bet. We’ve got you covered!

Legal 52
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Your brand is not what you say—it’s what you do

Work Life

Your brand is much more than just a logo or an advertising slogan; your brand is your reputation. A strong brand—like a strong community—is built on a foundation of good will, trust, reciprocity, and open communication. Begin by identifying your purpose and mapping the myriad ways it gets communicated.