Remove Advertising Remove Communication Remove Sales
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Serving Is the New Selling, and Other Tips for Having Your Best Sales Year Ever

Success

As the calendar turns to January, it’s time to set wild goals about the personal sales records you can smash with a little planning and practice. As a 100% commissioned salesperson for the past 19 years, I’ve often wondered what are the characteristics of the top producing sales professionals and successful leaders.

Sales 126
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Traditional advertising, modernized with David Lambert

Ruby

So I do all of our digital advertising spend, Google Analytics, Google ads, Facebook ads. Jill McKenna: So let’s say somebody goes and they do all these great advertising efforts and they really make a point to invest in engaging people and bringing them to their website. David Lambert: Hi, Jill. Maybe I should just purchase it.”

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Does Cold Calling Even Work Anymore? The Answer May Surprise You

Success

It started with the creation of a sales training manual written by John Patterson, founder of the National Cash Register (NCR) Company, in 1887. Originally written for in-person sales calls, the advent of the telephone made it possible for cold calls to take place over the phone. Instead, they suggest a multichannel approach. “I

Sales 93
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Why above-the-line marketing isn’t above accountability

Work Life

Allow me to say this as clearly as possible: There’s no longer an above-the-line or below-the-line in marketing and advertising. Think of marketing and advertising activities a different way: If you can’t measure it, you shouldn’t do it.

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How to give a presentation that doesn’t feel cheesy or self-serving 

Work Life

You’ve got a sale to make, investors to convince, minds to change. Your audience can Google an advertisement. As a result, our ability to block out advertisements can be phenomenal. First, consider what their preferred communication styles are and aim to match them. But to make an impact, all of that must come second.

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Sick of losing sales? How to find the perfect leads for your business

Ruby

You’ve incorporated every buzzword and acronym your business guru (or the host of a business YouTube channel) told you to include in your sales and growth strategies. And now you’re seeing those efforts pay off: you’ve attracted real sales leads for your business. Sales seem within reach. Or was I just chasing a sale?

Sales 52
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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

If staffing is too tight, ensure you are creating an easy-to-use online sales process. Slower sales than normal Due to inflation and economic hardships, consumers are looking to cut back across all holiday spending, which includes SBS. I see many small businesses setting up sales funnels directly from their newsletters.