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Traditional advertising, modernized with David Lambert

Ruby

Manager, Growth Marketing at Ruby, we talk about how technology has changed the way we use paper mail and why clients and customers are ready to see you in their snail mail. So I do all of our digital advertising spend, Google Analytics, Google ads, Facebook ads. Can paper mailers, radio, and print ads still matter? Absolutely!

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Marketing Copywriting Clichés to Avoid to Make Your Brand Stand Out

Success

Avoid the usual marketing copywriting culprits If you’ve recently been advertised to, you’ve likely noticed that companies have a tendency to use words that offer very big promises. I recently logged into Zoom and was immediately confronted by a dialogue box inviting me to “elevate” my communications. Worthless in advertising.

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Is it fair that AI defines if you deserve a job?

Workplace Insight

AI (artificial intelligence) has revolutionised the way we interact with technology, increasingly permeating various aspects of our lives, from virtual assistants to complex algorithms shaping our online experiences. Provide consistent communication: candidates should be communicated with at various points throughout their journey.

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Unlocking Customer Loyalty Beyond Big Game Commercials

Spiceworks

Find out how innovative communication technologies foster trust and enhance customer experiences. The post Unlocking Customer Loyalty Beyond Big Game Commercials appeared first on Spiceworks.

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Why above-the-line marketing isn’t above accountability

Work Life

Allow me to say this as clearly as possible: There’s no longer an above-the-line or below-the-line in marketing and advertising. Think of marketing and advertising activities a different way: If you can’t measure it, you shouldn’t do it.

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An ultimate guide to supporting your colleague with hearing loss

Work Life

Having an office environment where everyone can hear and communicate clearly, goes to the health of the company,” says audiologist Heather Malyuk. An organization with good communication—including hearing—is one where everyone is on a level playing field. And a healthy company is one where people are more productive and happier.”

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Inventor Dean Kamen is teaming up with influencer Mark Rober to make robotics cool

Work Life

But Kamen’s most enduring contribution to business and society might be FIRST (For Inspiration and Recognition of Science and Technology), a nonprofit robotics program that has worked with more than three million students globally, ranging from pre-K children to high school seniors, since he founded the organization in 1989.