Advertising Consulting Creativity 
Success
AUGUST 18, 2024
I found myself a nice, flexible position as a vice president of marketing at a consulting firm and continued to write for magazines on the side. Avoid the usual marketing copywriting culprits If you’ve recently been advertised to, you’ve likely noticed that companies have a tendency to use words that offer very big promises.
Insperity
JUNE 13, 2019
For instance, a private room may be set aside for which staff can schedule time for private phone calls or consultations. Foster collegiality and creativity ? At the same time, many employers in creative fields like tech, advertising and public relations have come to believe hot desking helps spark innovation.
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Success
JUNE 4, 2022
Much has changed since New York advertising executive Alex Osborn advocated for group brainstorming in books he wrote in the 1940s and 1950s. He has been involved in more than 100 experiments and studies assessing group creativity and group decision-making. Creativity is a “scare word,” cautions Rockey. Consult your ABCD.
Success
OCTOBER 5, 2024
Freelance platforms, such as Contently and Skyword , connect brands with writers, graphic designers, videographers, editors and other creatives for content creation. Regardless of the industry or specific talents, freelancers must possess some core skills to thrive.
Success
DECEMBER 30, 2021
Watts is the founder and owner of the Keever Group, a consulting company that helps businesses improve their effectiveness and internal communications. Smith is a leadership expert who, like Watts, consults a variety of organizations. The leadership expert and seasoned business consultant says his father was his first mentor.
Work Life
FEBRUARY 22, 2024
As Dwayne Weiser, a former HR Process Consultant, notes: “Marketing and human resources are two departments in organizations with common points of interaction. Or, as philosopher Aristotle would say, makes the sum of the whole greater than the sum of its parts. The same principle applies in business.
Work Life
JULY 3, 2024
For creative industries (marketing, consulting, advertising, and tech companies, for instance) focused on project work or innovation, the 32-hour, four-day week can allow employees to develop strategic recovery practices amid client-facing or “always-on” work. Nothing is left to chance.”
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