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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

To customers, a brand is the promise of an experience as well as the experience of that promise being delivered. Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Some aspects of your brand (great sensory appeal, supreme customer service , excellent training, meeting deadlines , etc.)

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

It’s even made headlines for the sheer number of people who log into the app to pick up career advice from professionals and various job consulting agencies, with many acing interviews and landing their dream jobs. But… it’s great for customer service and for live media.”. Humanization. Learn the Mechanics.

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How to Launch (and Maintain) a Successful E-Commerce Business

Success

Solve a customer’s pain point, and they will throw their money at you. If you have 20 years of experience in marketing, consider selling your consulting services. Any less and you attract too many needy customers. More, and they will expect white-glove customer service. Or a service? You need a niche.

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Does your business really need a website? 6 myths about your online presence

Ruby

That means people are constantly searching for businesses in particular areas that meet their needs: local lawyers, local plumbers, local financial planners, local dentists and doctors and pet-sitters and consultants and personal chefs… Companies with websites will show up in those searches—simple as that.

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25 easy ways to grow your plumbing business

Ruby

Once you decide what you’d like to automate, such as email campaigns or social media advertising, search for tools that can help you do that. Anyone with running water and pipes isn’t going to cut it as a “target audience” for plumbing businesses looking to spend their marketing and advertising dollars wisely.

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Customer communication: What mood are you setting right now?

Ruby

This is what’s known as active listening, and it’s one of the most powerful skills in customer service , especially right now. An open mind and an open heart are essential for customer service—and life in general, for that matter. Why not in customer communication? Keep it respectful.

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interview with an employee at an employee assistance program (EAP)

Ask a Manager

I sound like an advertisement. I am a bilingual inbound call center agent for the EAP section of my employer (which provides a lot of other human-resourcey consulting/seminars/services that are not EAP-related). That lets me give better customer service! Get free stuff at your employer’s expense!).