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SUCCESS’ 2024 Women of Influence

Success

As a conscious marketer, she infuses data and creativity into areas of strategy and innovation to drive representation and social impact within advertising. As the visionary founder of Digital Culture Group, she leads a forward-thinking digital marketing and advertising technology company deeply committed to inclusivity and diversity.

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Does your business really need a website? 6 myths about your online presence

Ruby

That means people are constantly searching for businesses in particular areas that meet their needs: local lawyers, local plumbers, local financial planners, local dentists and doctors and pet-sitters and consultants and personal chefs… Companies with websites will show up in those searches—simple as that. Myth: Websites are hard to maintain.

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2021 tax deduction checklist: 10 expenses small business owners can write off

Ruby

Be sure to consult with your accountant or financial advisor to determine the best course of action for you and your business. This includes mortgage interest or rent, real estate taxes, utilities, and maintenance costs such as house cleaning and landscaping. Sent out advertising mailers? Launched a new website?

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the $15,000 coffee fund, the cheapskate executives, and other stories of office coffee wars

Ask a Manager

It was always advertised as a this-month-only thing, but the same promotion was renewed for May 2021, June 2021, and so on, all the way until December 2022. It was a genuine concern that the tea urn would empty too quickly if larger mugs were permitted, leading to a lengthy consultation period on the optimal mug size.

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I’m insulted by a junior hire with the same title as me, thank-you notes after terrible interviews, and more

Ask a Manager

I’ve spent 15 years in my field and have a job title much like “senior consultant.” Recently, the managing director of the small agency where I work has hired someone with three years experience in my field (for three years before that she was an au pair) and also given her the job title of “senior consultant.”

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SUCCESS Changemakers Awards

Success

BIG encompasses her passion for business consulting, coaching and curated events. Carroll is the CEO of Power X3 Property Maintenance and the director of sales and development for Oxygen Powered. After 20-plus years working in health care and education, Burgess founded and launched Bold Industries Group, Inc. BIG) in 2020.