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How to Spot a Business Opportunity

Success

Everyone can solve problems. And at its core, entrepreneurship is simply problem-solving. Whether you’re looking to upgrade your career or venture out on your own, identifying problems and coming up with innovative solutions is a crucial addition to your skill set. Look for a problem. Start with these steps.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Consider what is at stake for customers, their problems and how you solve them. Television advertising had hammered this straw-in-orange visual for years. The look, feel and message of a brand should tell one story.

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How to Promote Your Business as a Freelancer

Success

For details on the funnel, check out online course consultant Christine Day’s blog post “ Marketing Funnels Explained.” Taha says LinkedIn also has the best search capabilities, allowing you to home in on attributes and behaviors of your audience who are primed for having sales conversations that solve professional needs.

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Experts Say You Probably Don’t Really Know How to Brainstorm

Success

Much has changed since New York advertising executive Alex Osborn advocated for group brainstorming in books he wrote in the 1940s and 1950s. He popularized the idea that problem-solving and innovation are enhanced by harnessing a group’s collective knowledge and building on each other’s ideas. Consult your ABCD.

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Inventor Dean Kamen is teaming up with influencer Mark Rober to make robotics cool

Work Life

Disclosure: FIRST is a Fast Company advertiser; this newsletter content was created independent of that partnership.) Kamen, whose mother was a teacher, felt the problem wasn’t the schools or the quality of education, but a culture that didn’t celebrate scientific achievement and careers.

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What is Quiet Hiring and 10 Ways to Handle It

Vantage Circle

The term ‘quiet hiring’ was declared one of the nine workplace trends of the year by Gartner, a technological research and consulting firm.” By reaching out directly to candidates, you can assess their interest in the position and determine if they are a good fit for the role without publicly advertising the job opening.

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How to Launch (and Maintain) a Successful E-Commerce Business

Success

A value proposition clearly tells someone who visits your website or gets stuck in an elevator with you: How you will solve their problem. No problem. Left-brained people can approach the “what to sell” question in the same way as you would troubleshoot a problem. Test with online advertising. Watch anywhere.

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