Remove Advertising Remove Consulting Remove Promotion
article thumbnail

Diversity in leadership: 6 steps to make it happen

Insperity

Once you have buy-in, the next step is to consult with experts to plan your program. To give your new program the best possible start, consult with outside expertise as soon as you decide to diversify. To give your new program the best possible start, consult with outside expertise as soon as you decide to diversify.

article thumbnail

How to Promote Your Business as a Freelancer

Success

Here’s how to promote your business as a freelancer. For details on the funnel, check out online course consultant Christine Day’s blog post “ Marketing Funnels Explained.” How to promote your business: Envision your ideal clients When you imagine the clients you want to attract, it makes finding them much easier.

Promotion 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to hire and train salespeople

Insperity

For example, if you’re a business-to-business (B2B) services firm, you may train your sales team to use a consultative approach. Although the hiring process begins by first advertising your job opening, don’t stop there. Or maybe you know that hard selling or customer personality selling works best at your company.

Training 225
article thumbnail

How employee resource groups can help employees and your business

Insperity

The lesson: Companies should more heavily promote employee resource groups as part of a competitive perk package to attract talent. It’s a good idea to consult with your legal team as you define your policy on employee resource groups and work with active groups. Starting employee resource groups. What to watch out for.

article thumbnail

Marketing Copywriting Clichés to Avoid to Make Your Brand Stand Out

Success

I found myself a nice, flexible position as a vice president of marketing at a consulting firm and continued to write for magazines on the side. Avoid the usual marketing copywriting culprits If you’ve recently been advertised to, you’ve likely noticed that companies have a tendency to use words that offer very big promises.

article thumbnail

Therapy by App: A Clinical Psychologist Tries BetterHelp

Mad in America

It’s not surprising for a company that reportedly spent over $100 million on advertising in 2023, making it the country’s projected leading sponsor of podcasts. The first therapist I consulted, a gray-haired woman I’ll call Margaret, seemed ill at ease and unsure how to proceed from the outset.

Insurance 144
article thumbnail

Modern Mentorship Is Changing, But It’s Still About Relationships

Success

Watts is the founder and owner of the Keever Group, a consulting company that helps businesses improve their effectiveness and internal communications. Smith is a leadership expert who, like Watts, consults a variety of organizations. LaFrance started as an intern, then got promoted. They’re looking to get better. And she did.

Mentoring 111