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Traditional advertising, modernized with David Lambert

Ruby

So I do all of our digital advertising spend, Google Analytics, Google ads, Facebook ads. Jill McKenna: So let’s say somebody goes and they do all these great advertising efforts and they really make a point to invest in engaging people and bringing them to their website. Maybe I should just purchase it.”

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‘Portfolio careers’ are becoming more popular. Is it just rebranding hustle culture?

Work Life

Then there is the corporate consulting role, which sees her working with Google and other companies as a facilitator. “I don’t do a lot of advertising for it,” the 31-year-old explains, “but if people come to me for coaching, that’s what I offer.

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How to Promote Your Business as a Freelancer

Success

The revolutionary concept illuminated the stages a client goes through, from initial awareness to purchase and beyond. For details on the funnel, check out online course consultant Christine Day’s blog post “ Marketing Funnels Explained.” Advertising in a newsletter allows you to connect with a highly targeted audience,” Arford says.

Promotion 105
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. In the digital age, they are ultimately in control of whether they will ignore your messages, view or listen to them, share them with or without favorable comments or make a purchase. If the effort fails, it can be expensive and disruptive.

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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . The formula for a successful strategic partnership may seem easy: 1 + 1 = 3.

Retail 88
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Therapy by App: A Clinical Psychologist Tries BetterHelp

Mad in America

It’s not surprising for a company that reportedly spent over $100 million on advertising in 2023, making it the country’s projected leading sponsor of podcasts. The first therapist I consulted, a gray-haired woman I’ll call Margaret, seemed ill at ease and unsure how to proceed from the outset.

Insurance 139
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TikTok Is Here to Stay—Is Your Brand Ready?

Success

It’s even made headlines for the sheer number of people who log into the app to pick up career advice from professionals and various job consulting agencies, with many acing interviews and landing their dream jobs. Now, the platform is a resource for life advice and how-to content. Humanization.