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How Influential Leader Deborah Collier Helps Digital Businesses Thrive

Success

Morgan , she started her own digital e-commerce and marketing agency, completed her master’s degree in business information systems and worked for a management consulting company leading workstreams and advising marketing directors and partners on launching new online initiatives. But she didn’t stop there. “My

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Peter Shankman, the original creator of “Help a Reporter Out” is on a mission to restore truth in media

Success

A few years later, it was acquired by his largest advertiser, Vocus (which would later be acquired by Cision). According to Kauffman, “[SOS] specifically helped my first client garner industry recognition in the fashion[and] retail publications and ultimately move from an online shoe boutique to a brick-and-mortar store.”

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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . The formula for a successful strategic partnership may seem easy: 1 + 1 = 3.

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6 lessons in management and resilience from Canada’s busiest airport

Work Life

Transparency and employee consultation led to GTAA’s successful bounce-back from air travel challenges at Toronto Pearson. Consult the organization on strategy Our frontline employees are experts in airport operations—they know what works and what doesn’t. Agency staff shortages. Headlines warning of “chaos.”

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

It’s even made headlines for the sheer number of people who log into the app to pick up career advice from professionals and various job consulting agencies, with many acing interviews and landing their dream jobs. Instagram is great for fashion and retail, travel and tourism—anything that’s very highly visual in nature.” Humanization.

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Your brand is not what you say—it’s what you do

Work Life

Your brand is much more than just a logo or an advertising slogan; your brand is your reputation. Taffet is a parallel entrepreneur, turnaround specialist, and the cofounder and venture builder at JukeStrat, a purpose-driven venture studio and consulting group. They start with, are driven by, and are delivered though, people.

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Smart technology needs to start with people if it wants to get smarter

Workplace Insight

First was Google’s decision in the heat of the dot-com crash to switch its model from unbiased search results to results supported by advertisements. Introduction of the legislation in question – the EU AI Act – has been long delayed following extensive challenge and consultation. This was not their original intention.