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How to hire and train salespeople

Insperity

And being in sales is a challenging job, requiring in-depth training and involving significant rejection and perseverance, which may contribute to at least some recurrent turnover. But with the right hiring and training tactics, you can get ahead of some of these difficulties and build a sales team that drives growth in your business.

Training 229
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Traditional advertising, modernized with David Lambert

Ruby

So I do all of our digital advertising spend, Google Analytics, Google ads, Facebook ads. Jill McKenna: So let’s say somebody goes and they do all these great advertising efforts and they really make a point to invest in engaging people and bringing them to their website. David Lambert: Hi, Jill. Maybe I should just purchase it.”

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Does Cold Calling Even Work Anymore? The Answer May Surprise You

Success

It started with the creation of a sales training manual written by John Patterson, founder of the National Cash Register (NCR) Company, in 1887. Originally written for in-person sales calls, the advent of the telephone made it possible for cold calls to take place over the phone. Instead, they suggest a multichannel approach. “I

Sales 96
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How to Promote Your Business as a Freelancer

Success

Elmo Lewis introduced what we recognize today as the “sales funnel.” For details on the funnel, check out online course consultant Christine Day’s blog post “ Marketing Funnels Explained.” She also uses its paid tool Sales Navigator to “target successful business leaders.”

Promotion 105
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How Influential Leader Deborah Collier Helps Digital Businesses Thrive

Success

Morgan , she started her own digital e-commerce and marketing agency, completed her master’s degree in business information systems and worked for a management consulting company leading workstreams and advising marketing directors and partners on launching new online initiatives. But she didn’t stop there. “My

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Want To Be a Freelancer? Here’s How to Get Started

Success

Regardless of the industry or specific talents, freelancers must possess some core skills to thrive.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Television advertising had hammered this straw-in-orange visual for years. Consumer rejection was swift, with sales plummeting 20% within about seven weeks. The rebranded packaging design featured a clean, generic photo of juice in a glass.