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Why the Future of Work Isn’t About ‘Going Back’ with Melissa Marsh

All Work

About Melissa Marsh Melissa Marsh is Founder and CEO of PLASTARC, a social research, workplace innovation, and real estate strategy consultancy. The role of technology , data tracking, and AI in workplace design and the risks involved. Why cities are shifting away from traditional office hubs and how this impacts business.

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Diversity in leadership: 6 steps to make it happen

Insperity

Once you have buy-in, the next step is to consult with experts to plan your program. To give your new program the best possible start, consult with outside expertise as soon as you decide to diversify. To give your new program the best possible start, consult with outside expertise as soon as you decide to diversify.

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Marketing Copywriting Clichés to Avoid to Make Your Brand Stand Out

Success

I found myself a nice, flexible position as a vice president of marketing at a consulting firm and continued to write for magazines on the side. Avoid the usual marketing copywriting culprits If you’ve recently been advertised to, you’ve likely noticed that companies have a tendency to use words that offer very big promises.

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Traditional advertising, modernized with David Lambert

Ruby

Manager, Growth Marketing at Ruby, we talk about how technology has changed the way we use paper mail and why clients and customers are ready to see you in their snail mail. So I do all of our digital advertising spend, Google Analytics, Google ads, Facebook ads. Can paper mailers, radio, and print ads still matter? Absolutely!

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Australian employees get the ‘right to disconnect’ after work ends, thanks to a new law

Work Life

“Before we had digital technology there was no encroachment, people would go home at the end of a shift and there would be no contact until they returned the following day,” said John Hopkins, an associate professor at Swinburne University of Technology.

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Does Cold Calling Even Work Anymore? The Answer May Surprise You

Success

“Today there are dozens of tools to generate leads,” says Jeff Josephson, the owner of LeadGen.com , a sales and marketing, consulting and solutions company. They include cold calling, direct mail, LinkedIn, SEO, referrals, social media and advertising.” One example is technology that tracks call attempts.

Sales 114
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Want To Be a Freelancer? Here’s How to Get Started

Success

Regardless of the industry or specific talents, freelancers must possess some core skills to thrive.