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Should You Still Be Advertising On Podcasts? Industry Experts Weigh In

Success

It’s only natural for companies to consider podcast advertising as a place to target new and existing audiences. Sharon Taylor, the senior vice president of podcast strategy and product operations at Triton Digital, says podcast advertising revenues continue to grow by double digits each year, a level of growth not seen in other mediums.

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Serving Is the New Selling, and Other Tips for Having Your Best Sales Year Ever

Success

As the calendar turns to January, it’s time to set wild goals about the personal sales records you can smash with a little planning and practice. As a 100% commissioned salesperson for the past 19 years, I’ve often wondered what are the characteristics of the top producing sales professionals and successful leaders.

Sales 126
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Maintain control of the rebranding process. In the digital age, they are ultimately in control of whether they will ignore your messages, view or listen to them, share them with or without favorable comments or make a purchase. Television advertising had hammered this straw-in-orange visual for years.

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Here’s how AI is changing workers relationship with data

Work Life

For much of the 2010s, data that would allow companies to serve people with targeted advertising was commoditized by specialized brokers, who pooled data taken from tracking cookies on internet sites and mobile phone operators and sold it to the highest bidder. Now, AI is rapidly making this possible.

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How to Hire for a Job That You Don’t Understand

Insperity

When you started your business, you thought you could handle it all yourself – sales, accounting, payroll, hiring, etc. For example: Don’t use gender-specific words such as “salesman” when you need a sales professional. Ask yourself: “How do I stack up compared to other companies that are advertising for similar positions?”.

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Much of U.S. Healthcare Is Broken: How to Fix It (Chapter 2, Part 5)

Mad in America

9 Study 329 was a GSK-sponsored randomized, placebo-controlled, eight-week Paxil and imipramine (i.e., In marketing the “research,” I believe Paxil became GSK’s top selling drug with sales of $340 million by the end of 2001. The JAACAP would not publish Study 329’s reanalysis (was it because GSK advertised in the journal?)

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Do These 3 Things to Get Everything You Want

Success

He randomly advertised a three-bedroom apartment online that was listed at $6,000. By 2010 he was managing a real estate team, and by 2013 he was head of sales at a real estate startup called Triplemint. It’s the one tangible way to take control of your future. But one day, he decided to take a chance.