Experts Say You Probably Don’t Really Know How to Brainstorm
Success
JUNE 4, 2022
Much has changed since New York advertising executive Alex Osborn advocated for group brainstorming in books he wrote in the 1940s and 1950s. He has been involved in more than 100 experiments and studies assessing group creativity and group decision-making. Creativity is a “scare word,” cautions Rockey. Channel your inner child.
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