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Should You Still Be Advertising On Podcasts? Industry Experts Weigh In

Success

It’s only natural for companies to consider podcast advertising as a place to target new and existing audiences. Sharon Taylor, the senior vice president of podcast strategy and product operations at Triton Digital, says podcast advertising revenues continue to grow by double digits each year, a level of growth not seen in other mediums.

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11 candidate experience best practices to implement this year

Insperity

Make sure what you’re advertising sets proper expectations for prospective employees. Or for a sales job, combine the manager interview and role-playing exercise into one day. Learn creative ways to attract the best talent. Also, be as authentic as possible in your description. Combine stages of the process.

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Résumé dos and don’ts: 10 tips for screening job candidates

Insperity

For example, if you’re looking for someone specifically with inside or outside sales experience, make sure those words figure into your job posting and job description. Likewise, advertising and marketing agencies often recruit creative professionals through websites that target them.

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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

Likable: One of the first things you will learn in any sales training is people are more likely to buy from people they like. When you do send out emails through a CRM or a mailing list, make sure the wording is personable and friendly and doesn’t read too much like sales mail. Your marketing should be genuine and credible.

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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind. While a business SWOT analysis looks at many factors affecting profits, a marketing SWOT looks almost exclusively at brand, advertising market share and related imperatives.

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How to be more persuasive: 7 ways to influence and inspire your team

Work Life

I can trace it back to one of my first jobs in the sales department of Neiman Marcus. What started as tactfully trying to convince a customer that she did need both the black AND the blue designer ballet flats has evolved into motivating teams, driving client solutions, and leading an independent advertising agency.

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How to Promote Your Business as a Freelancer

Success

Luckily, there are as many creative ways to showcase your talents as there are gig workers hoping to catch a break. Elmo Lewis introduced what we recognize today as the “sales funnel.” She also uses its paid tool Sales Navigator to “target successful business leaders.” Hiring professionals is always an option.

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