Advertising Finance Manufacturing 
Mad in America
OCTOBER 30, 2023
The disappointing CATIE and STAR*D studies T he two sane authors of the first chapter of the 1065-page textbook noted that naturalistic studies—which they did not reference but mentioned by name, CATIE, STAR*D, and Storebø 2016—have shown smaller effects than those the drug companies have advertised. STAR*D was also financed by the NIMH.
Success
MAY 20, 2022
Vet the potential partner to make sure they have solid finances and a track record as a reliable and ethical business. Founder, CEO Company: RAMP Sports, a ski and snowboard manufacturer Strategic partnership philosophy: The seasonal sporting goods company found a product to sell in its off-season. Mike Kilchenstein. Win-win-win.
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Workplace Insight
JUNE 29, 2023
The pandemic years forced traditional industries to digitise their operations at speed, but three years on, non-tech enterprises across the UK – from sectors including finance, advertising, manufacturing and more – are actively embracing the ‘tech mindset’ more than ever, according to a new report.
Success
FEBRUARY 26, 2024
Kim Carson CEO, Founder, Parallax Futures With more than 15 years of leadership experience in research, operations, strategy, finance and business development, Carson’s track record stands out for clients. Foote’s company is the sole woman-owned and Black-owned advertising technology company in her field.
FirLyfe
NOVEMBER 27, 2024
This included: Changing menu advertising to promote healthier options Removing all fryers and deep-fat fried menu items Placing healthier options near checkout areas Adding healthier breakfast options to the menu Offering healthier options like salads, whole grains, and lean proteins. So they implemented a plan to help change that.
FirLyfe
NOVEMBER 27, 2024
This included: Changing menu advertising to promote healthier options Removing all fryers and deep-fat fried menu items Placing healthier options near checkout areas Adding healthier breakfast options to the menu Offering healthier options like salads, whole grains, and lean proteins. So they implemented a plan to help change that.
HFI
DECEMBER 9, 2019
Her father – an Operations Director with a large manufacturing company – was less thrilled. “HR! Tara shared some of her own frustrations when she was initially recruited as a Marketing Manager and largely ignored but also shared that she had managed to find a sponsor in the Finance Director. You show them how to do it!”
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