Advertising Healthcare Pharmaceutical 
Mad in America
JANUARY 9, 2024
This article explains what assays are, how they entered healthcare and the consequences of failing to grasp the role they play. Those who see healthcare going down the tubes get indignant about these adverts, saying all would be fine if there were no free lunches and doctors were guided by the evidence. They go by the evidence.
Mad in America
AUGUST 3, 2024
In 2000, JAMA reported the US yearly estimated iatrogenic deaths: 12,000 caused by unnecessary surgeries; 27,000 caused by medication errors and other errors in hospitals; 80,000 hospital/healthcare facility acquired infections; and 106,000 “non-error” adverse effects of medication. and the number of early-onset cancer deaths increased by 27.7%
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Mad in America
OCTOBER 18, 2023
Moynihan’s research and writing focus on the healthcare industry, with an emphasis on how diseases are created, branded, and marketed to unsuspecting people. For the pharmaceutical industry, the bigger and wider those diseases, the more people who can be diagnosed, and the bigger your markets are. I started writing books.
Mad in America
OCTOBER 10, 2023
With the explosion of more and more drugs in cabinets across the country, more and more children are dying—but still, pharmaceutical companies push their products, leading to yet more drugs and yet more deaths. Unlike the pharmaceutical industry, in our village community the pain of losing a single child was felt by all.
Mad in America
DECEMBER 6, 2023
2024 Around-America Tour For almost two decades, my “True Crime” story has, sadly, been my unique contribution to challenging the powerful influence that the pharmaceutical industry has on the global healthcare system.
Mad in America
JUNE 29, 2024
A Glimmer of Hope: Pharma on the Sidelines As I entered the crowded makeshift courtyard to pick up my conference pass, I noticed multiple displays pointing to industry advertisements for numerous psychopharmaceuticals. I felt a tingle of excitement, a sense of a-ha! Thankfully, this was different, very different.
Success
FEBRUARY 15, 2022
She has more than 20 years experience in business, healthcare and education with master’s degrees in Health Services Administration, Education, and Human Organizational Systems. Two year later, Hobbs co-founded Hobbs/Herder Advertising, an industry interrupter and leader in real estate marketing.
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