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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Small Business Saturday 2023 (SBS) falls on November 25. Not only did it stick, but it became a profitable and pivotal day for businesses looking to their end-of-year profit goals. billion in consumer spending at small businesses that day. It’s worth a little effort—last year, American Express reported $17.9

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SUCCESS’ 2024 Women of Influence

Success

Every year, the SUCCESS Women of Influence awards shine an exciting spotlight on remarkable women who transcend boundaries, inspiring and transforming lives across diverse industries and communities. These women are the unsung heroes, the trailblazers who’ve left an indelible mark, both personally and professionally.

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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

Whether you are a small business entrepreneur or an executive for a major corporation, your success depends on an effective marketing strategy. SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind.

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30 ideas for growing your small business—without changing your product or service

Ruby

Small businesses can make major strides without spending a fortune—or changing a single aspect of the products and services they market. Marketing and advertising 4. Many small businesses don’t have the budget for a full-time receptionist or call handler. Collaborate with influencers. Website improvements 1.

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How to grow your business through affiliate marketing

Ruby

You invest in digital advertising, focus on your website’s search engine optimization , and promote your products on social media —but still could use a little more exposure to really hit your traffic goal. An affiliate program allows you to find the right companies or influencers to promote your product over their channels.

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Two-thirds of consumers won’t buy from a company with misaligned values—and other customer behavior trends

Ruby

Shopping is now a digital-first experience for many, rather than a brick-and-mortar experience, according to a Salesforce report surveying consumers and business buyers. These shifts in consumer trends allow brands to be more effective than ever in their advertising, sales, and communications.

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The Importance of Brand Positioning in 2020

Vantage Circle

Positioning is a concept that has changed the advertising domain. The per capita consumption of advertisement in America in the 1980s was $200. Cost of advertising has far diminished in the digital era. In the 1980s setting up a tv advertisement used to cost from $100,000 to $10 million. Yes, inflation does count.