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US Lawmakers Question Meta Over Reports of Illicit Drug Advertising

Spiceworks

A bipartisan group of US Congress members has asked Meta CEO Mark Zuckerberg for explanations on advertisements for the sale of illegal drugs on Instagram and Facebook. Learn more about the concerns and what it could mean for the social media giant.

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Serving Is the New Selling, and Other Tips for Having Your Best Sales Year Ever

Success

As the calendar turns to January, it’s time to set wild goals about the personal sales records you can smash with a little planning and practice. As a 100% commissioned salesperson for the past 19 years, I’ve often wondered what are the characteristics of the top producing sales professionals and successful leaders.

Sales 126
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Everything I know about money I learned from ‘A Christmas Story’

Work Life

The Unexpected Money Lesson: Everything Is an Advertisement The world of A Christmas Story (and mid-century America as a whole) is awash in constant advertisements and promotions. But Ralphie’s wished-for Christmas present is also the result of canny advertising.

Learning 114
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How to hire and train salespeople

Insperity

And being in sales is a challenging job, requiring in-depth training and involving significant rejection and perseverance, which may contribute to at least some recurrent turnover. But with the right hiring and training tactics, you can get ahead of some of these difficulties and build a sales team that drives growth in your business.

Training 225
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How private equity’s obsession with this one marketing metric stunts brand growth

Work Life

The allure of ROAS is the equation’s simplicity: directly attributable sales divided by media spend (think: I spent $1K on Google search ads, which generated $5K in direct sales on my website, thus a 5X ROAS). ROAS typically measures return in terms of sales, not contribution, obscuring the true profitability of your marketing.

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5 Elements of a Great E-commerce Website

Success

But that is much easier with in-person sales. might save the sale. Only then can you advertise your e-commerce site in the right media. Although you can’t introduce your sales associate in-person, you can place them directly on your potential client’s screen. Loyalty Programs and Other Sales Tools.

Sales 138
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Leveraging the Offseason to Grow Your Tax Prep Business

The Receptionist

Promoting Your Business Once you’ve established a place for your target audience to learn about your business (your website), you’ll need a way to create awareness. And those ads work: in just the second half of 2023, 58 percent of Americans reported having bought something they saw advertised on social media. As of 2021, there were 1.88