Ruby

DECEMBER 6, 2022

That’s 1 in 8 people—which means your small business probably already serves a handful of Spanish-speaking customers or clients. Small businesses are built on relationships. And while learning a new language can be exciting, it also takes time. More time than most small business owners have on their hands, in fact.

Small Business 52

Small Business Advertising Retail Networking 52

Ruby

MAY 22, 2023

Uncertainty can be really scary for a small business owner. But there are steps you can take to make your business more financially stable and help it survive the more challenging times. In the last few years, when the economy was booming, there was a huge increase in new small businesses.

Small Business 52

Small Business Purchasing Banking Sales 52

Success

JULY 30, 2024

Now, he runs Source of Sources , one of the most popular resources for connecting businesses, experts, journalists and publicists. Here’s what he’s learned along the way. A few years later, it was acquired by his largest advertiser, Vocus (which would later be acquired by Cision). “It built me one hell of a Rolodex,” he says.

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Reporting Advertising Retail Finance 111

Success

OCTOBER 5, 2021

Each step of the way, you learn to improve overall user experience, lower costs and retain your clients. Have you noticed that many companies that focus on customer service in their advertising fall short in practice? Customer Service for the New Entrepreneur. Customer Service is Dead: Delivering 6-Star Service In A 1-Star World.

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Customer Service Mailing Advertising Communication 98

Ruby

NOVEMBER 27, 2023

To succeed in today’s competitive landscape, your small business has to stay lean, scrappy, and resourceful. That includes finding free resources whenever possible, especially when it comes to one of your most important customer acquisition channels—your business phone! How does it work?

Small Business 52

Small Business Advertising Communication Flexibility 52

Success

MAY 20, 2022

Partners should complement each other, says Denise Rodriguez-Lopez, a former n American Express OPEN Advisor, who consulted small businesses on partnerships. Vet the potential partner to make sure they have solid finances and a track record as a reliable and ethical business. Figure out what you do best—and where you need help.

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Retail Consulting Sales Government 98

Vantage Circle

JULY 29, 2019

Positioning is a concept that has changed the advertising domain. The per capita consumption of advertisement in America in the 1980s was $200. Cost of advertising has far diminished in the digital era. In the 1980s setting up a tv advertisement used to cost from $100,000 to $10 million. Yes, inflation does count.

Advertising 45

Advertising Purchasing Mailing Communication 45

Ruby

MARCH 23, 2022

In this article we’ll explore what affiliate marketing is, what differentiates it from other strategies, and whether or not it’s the right fit for you or your business. (If If you’re interested in learning more about Ruby’s Affiliate Program, scroll to the bottom or click here.) What is affiliate marketing?

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Advertising Influencing Promotion Networking 52

Ruby

OCTOBER 3, 2023

million small businesses in America. If not—but you’re thinking about it—you need a solid business plan before doing anything else. Either way, you’ve probably got a good idea of where you want your business to go. That’s what a good business plan does for you. There are 33.2 Do you own one of them?

Planning 52

Planning Customer Service Small Business Delegation 52

Ruby

JULY 23, 2020

And I’m so excited to introduce our panelists today as part of our small business series: Business Unusual. Katie Hurst: Today, we’re going to be talking about moving forward, discussing what comes next and how businesses are planning ahead. For a small business like ours, those expenses are … they’re overwhelming for us.

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Advertising Small Business Retail Banking 52

Ruby

JANUARY 23, 2024

Apply that age-old thought experiment to your small businesses. If you launch a business to sell a product or service but no one knows about it, will anyone buy it? Probably not. Gather demographic information to better understand opportunities and limitations for gaining customers,” advises the Small Business Administration.

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Advertising Sales Small Business Purchasing 52

Ruby

JULY 18, 2023

Then there are marketing and advertising costs…oh, and don’t forget paralegal and receptionist salaries! Finding funding Small business loans are an option but require putting up collateral. To learn the details, check out Clio’s key benefits for your firm! #3: A line of credit might be a better bet.

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Legal Purchasing Software Advertising 52

Page Personnel

OCTOBER 30, 2019

In the contractor’s (or small business owner’s) mind, every holiday is a day when you’re not working, which means you are also not bringing in any money. You’ve got to constantly put yourself ‘out there’ You hear the word ‘hustle’ among contractors and small business owners a lot. And that’s a good thing.

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Security Small Business Controlling Advertising 52

Ruby

NOVEMBER 18, 2022

These shifts in consumer trends allow brands to be more effective than ever in their advertising, sales, and communications. The proliferation of consumer data collection and analytics allows brands to tempt customers with targeted product advertising and dynamic pricing suited to their specific needs.

Purchasing 52

Purchasing Customer Service Advertising Influencing 52

Ruby

JULY 8, 2019

TripIt Timesheet TMetrics Harvest Homebase General Business Information and Guidance Business ownership can be a tough, unpredictable, and at times lonely experience. Shopify Squarespace WordPress Square Unbounce ShipStation Siteliner Searchcode Hotjar Design Your business’s look and feel are more than aesthetic considerations.

Bookkeeping 40

Bookkeeping Advertising Customer Service Networking 40

Success

SEPTEMBER 27, 2024

They are writers, Uber drivers, graphic designers, shift workers and others who may not have learned how to do taxes growing up. You’ll learn when dips in your income occur after keeping track of your revenue for a few years. Your accountant can help you with that, or you can learn about them in the IRS Tax Guide for Small Business.

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Software Banking Bookkeeping Insurance 59

Ruby

JUNE 16, 2023

via GIPHY But together, we did learn something useful. We discovered that the crisis of personal confidence known as imposter syndrome can be one of the hardest challenges you’re going to face as a new business owner. Here’s what I learned. What happened next? What is this imposter syndrome thing?

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Advertising Networking Small Business Planning 52

Ruby

NOVEMBER 10, 2021

There you are, minding your own business, when a new customer comes in off the street. You strike up a conversation, ask how they heard about you, and learn what your business can do for them. Learn how to make the most of your website to attract, engage, and convert visitors. Sounds great, right? Get the guide.

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Advertising Reporting Learning Technology 52

Ruby

MAY 30, 2023

But learning the ropes of the legal profession requires plenty of mundane drudge work. It takes time not only to gain experience as a working attorney but also to learn how to run a business. The more time you take to learn what you need to know and diligently plan your success, the better your odds of obtaining your goals.

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Legal Bookkeeping Real Estate Maintenance 52

Ruby

JULY 20, 2021

What’s more, this kind of all-out competitive mindset tends to keep small businesses small. They focus on competing with other small companies—frequently over price, because it’s the easiest thing to change—creating a race to the bottom that hurts everyone. Grow your business. Substantive reasons. Valid reasons.

Real Estate 52

Real Estate Manufacturing Small Business Software 52

Work Life

JANUARY 19, 2024

I am an entrepreneur and a small-business owner. I stop myself: Is this marketing and advertising? Are advertisers just trying to get me to buy things? Take a cybersecurity class, and learn to program and code for AI. I take the time to do it right and remix what would attract attention to my clients.

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Transportation Advertising Food Sales 59

Vantage Circle

SEPTEMBER 6, 2019

Here in this blog, not only are we going to look at niche marketing with examples but we will also learn a few strategies. It makes sense for not only small businesses but also medium-sized businesses to cash in niche markets. Lots of avenues to learn from. What is Niche Marketing? Anyway, it makes sense right?

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Advertising Retail Salary Catering 40

Ruby

AUGUST 31, 2021

Traditional recruitment sites To complement these tactics, we recommend advertising your open positions through traditional job posting boards such as LinkedIn, Indeed, and ZipRecruiter, as well as any smaller hiring sites specific to your industry. Learn more about the 2021 labor shortage in Ruby’s infographic. Check it out.

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Advertising Security Planning Learning 52

Ruby

NOVEMBER 25, 2019

How about the fact that 92% of consumers trust recommendations from people they know over any other form of advertising? Live virtual receptionist services allow you to boost your customer service results and tap into the power of word of mouth—without burdening your business with high, unnecessary expenses.

Customer Service 52

Customer Service Advertising Onboarding Purchasing 52

Launch Work Places

JANUARY 28, 2025

Small businesses and teams that need access to meeting rooms. young solopreneurs or established small businesses. Incentivize Word-of-Mouth People trust recommendations from their network more than any advertisement. They often make costly mistakes that you can only learn from an experience.

Real Estate 52

Real Estate Supplies Office Lease Networking 52

Ruby

JULY 10, 2020

An action as simple as finding a plumber to fix a leaky sink can bring someone into contact with multiple channels, opinions, advertisers, and behind-the-scenes systems. Customers expect better, more personalized service within minutes of reaching out to a business. Training isn’t something that only happens once.

Customer Service 52

Customer Service Advertising Training Technology 52

Ruby

MARCH 22, 2022

If your practice has changed over time—for example, if you started out as a generalist, but now specialize in small business transactional work—make sure that your website reflects what you do now, not what you did in the past. Learn more and contact us at equivityva.com. Make sure the information on your site is current.

Legal 52

Legal Software Advertising Networking 52

Ruby

AUGUST 5, 2021

Businesses typically generate leads either through targeted marketing or sales strategies. Marketing-based leads tend to discover and interact with your business through advertising materials such as social media posts, articles, blogs (hi!), This is where you have the greatest opportunity to secure their business.

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Sales Mailing Advertising Supplies 52

Ask a Manager

AUGUST 19, 2021

I work for a small business in a very small office — just me, my boss, and one coworker with the same job as me. I’m learning a great deal, it’s high profile, public facing, big decisions, a lot more money. Short version: can I take a 10-minute nap at my desk, in my office, on my lunch break?

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Salary Interviewing Advertising Leadership 47

Ask a Manager

APRIL 29, 2021

A reader writes: I work as a project manager at a small business (~25 employees) and have been in this role for more than six years. She learned I’d been laid off from my last position and offered to introduce me to her husband (John) who owns a consulting firm in my field.

Administrative Assistance 23

Administrative Assistance Advertising Computer Consulting 23

Ask a Manager

FEBRUARY 8, 2016

I’ve worked for a very small business (only three employees) for a little over a year. I’ve since learned that my coworkers generally very rarely take time off and if they do, it’s usually only one day at a time. That’s part of the deal in running a small business.

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Legal Supervising Small Business Advertising 20

Ask a Manager

AUGUST 6, 2019

You could email them and say, “I saw that you used the event copy I wrote to advertise your X event. I wear the HR admin hat for a small business. Yep, that’s horribly unethical (and potentially illegal as well — you need to be paid for your work). Taking unpaid vacation to “save” paid vacation for later.

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Interviewing Advertising Banking Controlling 20

Ask a Manager

JULY 11, 2019

But since she’s an intern and part of the reason she’s there is to learn professional norms, I’m coming down on the side of saying something. Most places advertise the openings they have. She tried to say that Kenny just doesn’t have soft skills and is still learning, but he’s been a manager for 6 years.

Planning 22

Planning Mentoring Networking Security 22

Ask a Manager

AUGUST 17, 2022

I learned it to mean acting poorly (often subvertively) to an employee and making them so miserable that they decide to quit of their own accord. I own a small business that is booming and expanding soon and I’ll be able to hire an HR person before the end of the year. conversation. Managing Out. being the boss.

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Computer Food Interviewing Problem-Solving 50

Ask a Manager

SEPTEMBER 21, 2022

In the future I’d avoid saying you’d definitely accept because it can make negotiating salary a little more awkward, but people say stuff like that and interviewers don’t consider it a red flag (unless there are other reasons to think that, like that you haven’t had a chance to learn anything about the job yet). What language should I learn?

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Interviewing Salary Problem-Solving Sales 38

The Receptionist

MARCH 12, 2024

Students of all ages, from kindergarten through grad school, were able to continue their learning through virtual classrooms even though they couldn’t attend in person. In 2020, the Interactive Advertising Bureau released the findings of their study on the Internet economy, which had added 17 million jobs that year.

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Problem-Solving Technology Computer Software 237

Success

FEBRUARY 25, 2023

“The biggest impact you can have with a small budget is to reveal who you are and what is unique about you.” The essence of edgy advertising humor is that it makes people think, tells the truth and says what people are thinking. The biggest waste of advertising money is when you get no reaction,” Verdi says. And the edgy part?

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