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HAKUHODO Offices – Tokyo

Office Snapshots

HAKUHODO HEAD OFFICE ENTRANCE is an interior design project for the entrance (reception area, lounge area, and meeting area) of the offices of Hakuhodo, a leading advertising agency in Japan. SAKUMAESHIMA designed a minimal space for the HAKUHODO offices in Tokyo, Japan.

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The quickest way to tell if an employee feels part of the team is to listen for this one word

Work Life

They manufacture household products.” We manufacture high-quality household products.” Even the most clever and creative marketing, advertising, or social media campaign can be completely neutralized by disillusioned, disgruntled, or otherwise disengaged employees delivering poor service.

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From the Archives: It Transforms Forests Into Newspapers

Success

Vegetable fibers are the basis of the manufacture of all ordinary fabrics; but, within a few years, on account of the enormous demand for newspapers in America, the making of paper from vegetable fiber has outstripped all similar industries. Examine a sliver of wood, and you will detect the same hairlike fibers.

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Experts Say You Probably Don’t Really Know How to Brainstorm

Success

Much has changed since New York advertising executive Alex Osborn advocated for group brainstorming in books he wrote in the 1940s and 1950s. One clothing manufacturer added a square patch of microfiber material on shirttails to use for cleaning eyeglasses or smartphones. Here are a few techniques to spur creativity: Link the unlinked.

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Shaping Sara Blakely: Meet the Billionaire Founder of Spanx

Success

She worked on her idea at night and on weekends, often skipping dinners, parties and other fun events to research patents and visit clothing manufacturers. I told the manufacturer owners. The Oprah factor Spanx reached its $1 billion valuation in 2012 without spending a penny on advertising. I told the patent attorneys.

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Why Russia is recruiting African women to make attack drones

Work Life

About 90% of the foreign women recruited via a campaign dubbed “Alabuga Start” manufacture drones, according to David Albright, a former U.N. Facing a wartime labor shortage in Russia, Alabuga has recruited from Uganda, Rwanda, Kenya, South Sudan, Sierra Leone, and Nigeria, as well as the South Asian country of Sri Lanka.

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Critical Psychiatry Textbook, Chapter 16: Is There Any Future for Psychiatry? (Part Four)

Mad in America

The disappointing CATIE and STAR*D studies T he two sane authors of the first chapter of the 1065-page textbook noted that naturalistic studies—which they did not reference but mentioned by name, CATIE, STAR*D, and Storebø 2016—have shown smaller effects than those the drug companies have advertised.