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From the Archives: It Transforms Forests Into Newspapers

Success

Vegetable fibers are the basis of the manufacture of all ordinary fabrics; but, within a few years, on account of the enormous demand for newspapers in America, the making of paper from vegetable fiber has outstripped all similar industries. A 1-cent morning newspaper cannot pay its white-paper bills from its sales of papers.

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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . Proof it works: Close to meeting sales goals in the program’s first year. Mike Kilchenstein.

Retail 79
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9 Inspiring Work Environment Examples for a Thriving Workplace

Attendance Bot

This type of workplace is often found in sales departments or high-performance fields, where rewards are tied to personal achievements. Creative Work Environment A creative work environment is geared toward fostering unconventional thinking and innovation, which is why it’s popular in design studios, advertising agencies, and tech firms.

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How to Launch (and Maintain) a Successful E-Commerce Business

Success

According to Oberlo , a drop-shipping app created by Shopify, almost one-third of the world’s population is now shopping online, accounting for 18% of retail sales worldwide. Not working with a manufacturer halfway around the globe to prototype and build brand new products. Test with online advertising. Don’t try to guess.

Sales 91
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The secret ingredients to boosting your brand and winning customer loyalty

Ruby

For example, when Coca-Cola partnered with K-pop group BTS , the drink manufacturer earned an 83% increase in brand interest. Brands need to compete for customers’ attention across multiple platforms, including social media, email, search results, paid advertising, and more. Every business thrives on sales.

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Medication Overload, Part II: The Explosion of Drugs for Kids

Mad in America

Bristol Myers, along with the many other manufacturing plants located in the surrounding area, helped to grow and strengthen our local economy. By the mid-2000s, because of cheaper costs to manufacture penicillin in foreign countries, the plant downsized considerably.

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Branding Diseases—How Drug Companies Market Psychiatric Conditions: An Interview with Ray Moynihan

Mad in America

Because I was witnessing so much disease mongering—the creation and manufacturing of these broad new definitions of disease—and because I was talking to critics within the medical establishment as well, I started to write for the British Medical Journal. That drug is so awful that even the best marketers were unable to create large sales.