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From the Archives: It Transforms Forests Into Newspapers

Success

Vegetable fibers are the basis of the manufacture of all ordinary fabrics; but, within a few years, on account of the enormous demand for newspapers in America, the making of paper from vegetable fiber has outstripped all similar industries. Examine a sliver of wood, and you will detect the same hairlike fibers.

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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. Improve visibility. Think trade shows , which showcase multiple competing brands.

Retail 105
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How to Launch (and Maintain) a Successful E-Commerce Business

Success

Not working with a manufacturer halfway around the globe to prototype and build brand new products. When you get niche, it’s easier to partner with affiliates, influencers and advertisers. Test with online advertising. Making infinite copies of your product without additional costs. No warehouse or dropshipping fees.

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Branding Diseases—How Drug Companies Market Psychiatric Conditions: An Interview with Ray Moynihan

Mad in America

Because I was witnessing so much disease mongering—the creation and manufacturing of these broad new definitions of disease—and because I was talking to critics within the medical establishment as well, I started to write for the British Medical Journal. What was that about? Moynihan: That’s exactly right. Absolutely.

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Digital Leadership: Skills and Simple Tips for Success

Vantage Circle

In manufacturing, sensors and supply chain analytics guide just-in-time production powered by real-time data. Google's parent company, led by Sundar Pichai, utilizes vast amounts of data to enhance its advertising services and develop new products. Alphabet Inc.,

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Workplace ESG: How Environmental, Social, and Governance Factors Impact Employee Experience

Great Place to Work

They might launch big advertising campaigns highlighting their small green initiatives, but behind the scenes, they’re not making significant changes to reduce their environmental impact. Along with its own operations, Deloitte is also reviewing its global supply chains to ensure procurement sustainability and minimize its carbon footprint.

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What Is A Differentiation Strategy? Its Types, Benefits, and Examples

Vantage Circle

Companies can create a personal distribution channel and manufacture products to make them available to dealers, distributors, and retailers using this strategy. A company that focuses on distribution differentiation must concentrate on the supply chain as well. Its rebranding enhances the user and advertiser experience as a whole.

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