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Here is 2024’s growing list of U.S. layoffs by sector

Work Life

Layoffs at Alphabet include dozens at the division for developing new technology X Lab, hundreds in the advertising sales team, hundreds across teams, including the hardware team responsible for Pixel, Nest and Fitbit, and a majority in the augmented reality team. Snap plans to cut around 528 jobs or 10% of its global workforce.

Retail 98
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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

A few sectors are real estate, financial advising, insurance, home repairs, brick-and-mortar retail and health care, where networking and referrals from friends and family make up the client base. The future of marketing Looking ahead, the future of marketing is exciting.

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How to Create Strategic Partnerships

Success

Principal Company: Jennifer Schaus & Associates, a government contract consulting network Strategic partnership philosophy: Align consultants with different specialties to better serve clients and boost everyone’s bottom line. At a national outdoor retail show I talked to dozens of paddleboard companies, and C4 Waterman was the best fit.

Retail 98
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Peter Shankman, the original creator of “Help a Reporter Out” is on a mission to restore truth in media

Success

A few years later, it was acquired by his largest advertiser, Vocus (which would later be acquired by Cision). Amy Kauffman , a Dallas-based chief marketing officer for the CMO Room, a networking platform for marketing professionals, has been using the service since 2008, when she had a “boutique marketing [and] PR firm, BlueBird PR.”

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Top 10 Most Innovative Companies to Watch in 2024

Success

How they innovate: Group Black partners with media companies using Uplift, which helps match Black creators with 200 brands in their network. Impact: It gives back portions of its advertising to support Black creators. are made to order, with select products available for purchase at retailers like Target and Sephora.

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Rebecca Minkoff: ‘I Never Set Out to Be a Rule Breaker’

Success

In actuality, I had been living in New York, in a tiny walk-up shoebox advertised as an apartment, and working long hours for little more than minimum wage in the fashion industry for two years before this moment. I also host a podcast called Superwomen and created the business network, Female Founder Collective.

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Expand your market overnight: using bilingual support to reach more small business customers

Ruby

Whether you want to open up your business to more people or you’re interested in being more inclusive of the people already in your network, one way to do both (almost immediately) is to offer bilingual customer support. But why stop there? Stand out against your competition.