Advertising Problem-Solving Sales 
Success
JANUARY 11, 2024
I get it: You are inundated with ads for different products that use AI to solve common problems. They are afraid that (1) their competitors will find the content and steal it, and (2) their clients will learn how to solve the problem themselves. Your marketing should be genuine and credible.
Work Life
JUNE 6, 2024
You’ve got a sale to make, investors to convince, minds to change. Your audience can Google an advertisement. When we aren’t our audience’s humble servants, it’s easy to get stuck in arrogance and talk about problems instead of solving them. As a result, our ability to block out advertisements can be phenomenal.
Success
SEPTEMBER 2, 2024
Elmo Lewis introduced what we recognize today as the “sales funnel.” Taha says LinkedIn also has the best search capabilities, allowing you to home in on attributes and behaviors of your audience who are primed for having sales conversations that solve professional needs.
Success
JANUARY 30, 2023
Consider what is at stake for customers, their problems and how you solve them. Television advertising had hammered this straw-in-orange visual for years. Consumer rejection was swift, with sales plummeting 20% within about seven weeks. The look, feel and message of a brand should tell one story.
Insperity
AUGUST 21, 2014
When you started your business, you thought you could handle it all yourself – sales, accounting, payroll, hiring, etc. For example: Don’t use gender-specific words such as “salesman” when you need a sales professional. Ask yourself: “How do I stack up compared to other companies that are advertising for similar positions?”.
Work Life
OCTOBER 18, 2023
A millennial whose first big job was in sales at Amazon told me he needed to go “above and beyond” to get the position, so he created a demo: a mock sales pitch to a prospective Amazon customer. His pitch was so compelling that he won over his interviewers and got the job.
Work Life
JULY 23, 2024
Our teammates across functional areas and specialty groups have been empowered to uncover innovative use cases for AI and problem-solve around challenges or roadblocks they encounter. Not only are our sales teams benefiting, but clients also want to use it. And that direction must come from the top down.
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