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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

I get it: You are inundated with ads for different products that use AI to solve common problems. They are afraid that (1) their competitors will find the content and steal it, and (2) their clients will learn how to solve the problem themselves. Your marketing should be genuine and credible.

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How to give a presentation that doesn’t feel cheesy or self-serving 

Work Life

You’ve got a sale to make, investors to convince, minds to change. Your audience can Google an advertisement. When we aren’t our audience’s humble servants, it’s easy to get stuck in arrogance and talk about problems instead of solving them. As a result, our ability to block out advertisements can be phenomenal.

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How to Promote Your Business as a Freelancer

Success

Elmo Lewis introduced what we recognize today as the “sales funnel.” Taha says LinkedIn also has the best search capabilities, allowing you to home in on attributes and behaviors of your audience who are primed for having sales conversations that solve professional needs.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Consider what is at stake for customers, their problems and how you solve them. Television advertising had hammered this straw-in-orange visual for years. Consumer rejection was swift, with sales plummeting 20% within about seven weeks. The look, feel and message of a brand should tell one story.

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How to Hire for a Job That You Don’t Understand

Insperity

When you started your business, you thought you could handle it all yourself – sales, accounting, payroll, hiring, etc. For example: Don’t use gender-specific words such as “salesman” when you need a sales professional. Ask yourself: “How do I stack up compared to other companies that are advertising for similar positions?”.

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Does AI adoption call for a change in human behavior?

Work Life

Our teammates across functional areas and specialty groups have been empowered to uncover innovative use cases for AI and problem-solve around challenges or roadblocks they encounter. Not only are our sales teams benefiting, but clients also want to use it. And that direction must come from the top down.

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How to be more persuasive: 7 ways to influence and inspire your team

Work Life

I can trace it back to one of my first jobs in the sales department of Neiman Marcus. What started as tactfully trying to convince a customer that she did need both the black AND the blue designer ballet flats has evolved into motivating teams, driving client solutions, and leading an independent advertising agency.