Vantage Circle

DECEMBER 30, 2022

A small business may not have the same resources as Google or Amazon, but it can still build a culture of continuous learning. For example, McDonald's iconic Happy Meal was created by Dick Brams, a regional advertising manager based in St. Be clear about the problem and frame the solution using a growth mindset.

Learning 104

Learning Mentoring Construction Training 104

Ruby

SEPTEMBER 21, 2022

Small business customers are our favorite kind of people. When someone deals with a small business, they generally expect more in terms of personalized service—and they’re less willing than ever to compromise. By anticipating their needs—not just responding to problems. They’re also the most demanding.

Customer Service 52

Customer Service Problem-Solving Purchasing Small Business 52

Ruby

JUNE 15, 2021

Every day your business goes without a website is a day your competitors with online presences have a chance to win over your customers or clients. They’re advertising to your audience and showing up where you aren’t. At the same time, those competitors are gaining market share. Myth: Websites are hard to maintain.

Maintenance 52

Maintenance Small Business Problem-Solving Mailing 52

Ruby

JANUARY 24, 2022

High-quality, relevant content—including videos, articles, guides, and more—can give your audience information they need to make better decisions, solve problems, and stay up-to-date, thereby improving affinity with your business and brand. These channels all play a role in establishing a business’s voice and credibility.

Customer Service 52

Customer Service Sales Problem-Solving Manufacturing 52

Ruby

JULY 10, 2020

An action as simple as finding a plumber to fix a leaky sink can bring someone into contact with multiple channels, opinions, advertisers, and behind-the-scenes systems. Customers expect better, more personalized service within minutes of reaching out to a business. Truly amazing customer service is about anticipating needs.

Customer Service 52

Customer Service Advertising Training Technology 52

Ask a Manager

MAY 31, 2015

As a very small business, we try hard to treat our employees well. I graduated from college two years ago with a BS in Journalism (advertising). We literally cannot afford to give paid time off, so all this leave is unpaid. It has to sound truly good-natured though!). Putting nanny experience on a resume.

Interviewing 35

Interviewing Problem-Solving Advertising Small Business 35

Ask a Manager

AUGUST 17, 2022

I’ve always felt that it’s a problem if a manager doesn’t feel bad about it. Any tips on how I can be a helpful and supportive parent as he seeks an internship in his degree field and later a post-college job, rather than “that problem parent” we are all so familiar with from past letters?

Computer 50

Computer Food Interviewing Problem-Solving 50