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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind. While a business SWOT analysis looks at many factors affecting profits, a marketing SWOT looks almost exclusively at brand, advertising market share and related imperatives.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

Television advertising had hammered this straw-in-orange visual for years. Never stop supporting and promoting your brand. This person will also police internal and external communications (advertising, public relations, sales, retail sites, correspondence, etc.) If the effort fails, it can be expensive and disruptive.

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How to Create Strategic Partnerships

Success

The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says. Additionally, we had to find a partner willing to work within our direct-to-customer retail model, which was not easy to do. Win-win-win.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

With smaller or family-owned businesses, it’s an easy—and free—way to advertise to customers and clients beyond the scope of your reach. Social media is mostly free to join and use, with some costs associated with marketing and paid advertising, which gives you the freedom to control how—and how often—you share your business.

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Tobacco-Related Health Disparities: A Summary of the U.S. Surgeon General’s New Report

WELCOA

Factors that influence individual tobacco use include: Poverty Geographic location Access to healthcare Exposure to tobacco advertising Social and environmental conditions Access to tobacco cessation treatment Gaps in protective policies and laws among populations. The post Tobacco-Related Health Disparities: A Summary of the U.S.

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Your brand is not what you say—it’s what you do

Work Life

It’s why the standard in brand measurement–net promoter score asks the fundamental question: How likely is it that you would recommend us to a friend or colleague? Your brand is much more than just a logo or an advertising slogan; your brand is your reputation. You can’t define your brand—your customer does.

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How to grow your business through affiliate marketing

Ruby

Affiliate marketing is when a business offers an incentive, usually money paid through commission, to marketers who promote that business’s product or service. An affiliate program allows you to find the right companies or influencers to promote your product over their channels. It’s a win-win!