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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Small Business Saturday 2023 (SBS) falls on November 25. Not only did it stick, but it became a profitable and pivotal day for businesses looking to their end-of-year profit goals. billion in consumer spending at small businesses that day. It’s worth a little effort—last year, American Express reported $17.9

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6 creative recruitment strategies to find better candidates faster

Insperity

Recruiting big-time talent to small businesses is often a struggle. The point is to use those spaces where you can advertise the event for free. As a small business, it’s critical to leverage the talent you already have in the building, and an employee referral program is one of the best ways to do so.

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How to grow your small business sustainably

Ruby

It happens during the third of five stages of small business development—the success stage! Growth is the goal for most small businesses. Invest in marketing and advertising. Your business can only grow by raising awareness and interest, then igniting desire…and spurring ACTION! Yes, it’s the old A.I.D.A.

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Build Your Team: 9 Hiring Strategies for Small Business Owners

Launch Work Places

As a small business owner, it’s essential that you implement the right hiring strategies when it’s time to expand your team. From finding the best candidate to making an offer, here are nine effective hiring strategies for small businesses. But great talent can be tough to find. Newspaper classifieds. Networking events.

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2021 tax deduction checklist: 10 expenses small business owners can write off

Ruby

Although it may sound like a ton of paperwork (which, to be clear, it is), this time of year also presents tons of savings opportunities for small businesses like yours. With January in the bag, most small business owners have sent out tax forms to their employees and independent contractors. Sent out advertising mailers?

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Surviving economic uncertainty: 5 steps to help your small business thrive

Ruby

Uncertainty can be really scary for a small business owner. But there are steps you can take to make your business more financially stable and help it survive the more challenging times. In the last few years, when the economy was booming, there was a huge increase in new small businesses.

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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

Whether you are a small business entrepreneur or an executive for a major corporation, your success depends on an effective marketing strategy. SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind.