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Hiring in a crisis: How mindsets and strategies must shift

Insperity

Rather, the virus had diverse impacts on the business world: Lockdowns across multiple states Business closures Near-collapse of several industries Widespread layoffs High unemployment claims School and daycare closures Lack of technological preparedness for the sudden shift to remote work. Savvy job candidates look beyond salary.

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Diversity in leadership: 6 steps to make it happen

Insperity

If your workforce is already diverse, promoting to management from within may be a logical choice. For example, the Disability Resource Group is one of several ERGs at the Massachusetts Institute of Technology. Diversify your talent pipeline. Don’t stop with your tried-and-true talent pools.

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6 creative recruitment strategies to find better candidates faster

Insperity

If you’re looking for your next IT specialist, that means going on technology blogs or question-and-answer sites, like the Stack Exchange network , to essentially “live and hunt.” The point is to use those spaces where you can advertise the event for free. Start with these six outside-the-box recruitment strategies.

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Marketing Copywriting Clichés to Avoid to Make Your Brand Stand Out

Success

Avoid the usual marketing copywriting culprits If you’ve recently been advertised to, you’ve likely noticed that companies have a tendency to use words that offer very big promises. Worthless in advertising. They were raised with technology, so brands have to stand out to catch their attention through the noise.

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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind. While a business SWOT analysis looks at many factors affecting profits, a marketing SWOT looks almost exclusively at brand, advertising market share and related imperatives.

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Women hold just 27% of tech jobs. Here are 5 research-backed potential solutions

Work Life

However, they follow an established pattern: Research indicates that for every woman promoted past the director level, two women leave director positions. This exodus is having a negative effect on gender equity efforts, especially within the technology industry. One estimate suggests that women hold fewer than 27% of tech jobs.

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It’s time to stop calling women ‘accidental CEOs’

Work Life

billion in revenue last year, and held senior leadership roles throughout her 11-year tenure at the travel technology company. Gorin most recently was president of Expedia for Business, which reported $3.4 Before that she spent 10 years at Microsoft and worked at Boston Consulting Group.