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Should You Still Be Advertising On Podcasts? Industry Experts Weigh In

Success

It’s only natural for companies to consider podcast advertising as a place to target new and existing audiences. Sharon Taylor, the senior vice president of podcast strategy and product operations at Triton Digital, says podcast advertising revenues continue to grow by double digits each year, a level of growth not seen in other mediums.

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Traditional advertising, modernized with David Lambert

Ruby

So I do all of our digital advertising spend, Google Analytics, Google ads, Facebook ads. Jill McKenna: So let’s say somebody goes and they do all these great advertising efforts and they really make a point to invest in engaging people and bringing them to their website. Maybe I should just purchase it.”

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How private equity’s obsession with this one marketing metric stunts brand growth

Work Life

The study revealed that brand advertising generates 2.4X Moreover, brand advertising’s effects last significantly longer, with 45% of its profit impact occurring beyond the first year, compared to just 2% for activation advertising. But, sometimes metrics get overused and lead executives and board members astray.

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10 Expert Tips to Help You Save Money on Groceries

Success

Purchase seasonal produce In-season produce is typically cheaper. Tanya Peterson, VP of Brand at Achieve, a digital personal finance company, says you can save at least 15% and up to 75% off normal produce prices by purchasing what’s in season and on sale. Most of us are feeling the effects of our budgets expanding. Patrick’s Day.

Food 98
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Two students just proved that Meta’s new smart glasses are not rose-tinted

Workplace Insight

We have all seemingly accepted that our data will be used for personalisation and advertising. We’ve all had that unnerving moment where we discussed a possible purchase with our other half, only to have adverts for that exact product appear next time we are scrolling.

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5 Elements of a Great E-commerce Website

Success

Only then can you advertise your e-commerce site in the right media. Also, consider using product-specific landing pages for advertising. Most first-time clients will check these reviews before purchasing from you. For instance, you might employ a points system toward a free product after a certain number of purchases.

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How to Find Your Money ‘Why’

Success

More than this, advertising often appeals to our sense of self, frequently tying products to concepts or feelings that we truly believe in. How many bath bombs have been purchased on credit cards in the name of self-care? Faced with spending decisions , you might ask yourself whether a purchase supports your core values.