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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Small Business Saturday 2023 (SBS) falls on November 25. Not only did it stick, but it became a profitable and pivotal day for businesses looking to their end-of-year profit goals. billion in consumer spending at small businesses that day. It’s worth a little effort—last year, American Express reported $17.9

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Surviving economic uncertainty: 5 steps to help your small business thrive

Ruby

Uncertainty can be really scary for a small business owner. But there are steps you can take to make your business more financially stable and help it survive the more challenging times. In the last few years, when the economy was booming, there was a huge increase in new small businesses.

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Best Recruiting Software for Small Business in 2024: Top 10 Tools to Streamline Hiring

Vantage Circle

Introduction Recruiting the right talent is crucial for any business but can be particularly challenging for small businesses. In this article, you and I will explore the best recruitment software for small businesses in 2024, helping you find the perfect tool to streamline your hiring process.

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Two-thirds of consumers won’t buy from a company with misaligned values—and other customer behavior trends

Ruby

These shifts in consumer trends allow brands to be more effective than ever in their advertising, sales, and communications. People are looking for experiences—not just purchases. Using hyper-personalization methods can increase consumer loyalty to a brand and how much a customer is willing to spend during a purchase.

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5 questions that customers expect an answer to

Ruby

Small business customers are our favorite kind of people. When someone deals with a small business, they generally expect more in terms of personalized service—and they’re less willing than ever to compromise. Does it align with the value prop outlined in your business model? How will this purchase make me feel?

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Going solo: 3 quick ways to jumpstart your own legal practice

Ruby

Then there are marketing and advertising costs…oh, and don’t forget paralegal and receptionist salaries! Finding funding Small business loans are an option but require putting up collateral. Credit cards are a fallback for small purchases, but you don’t want to fund a business with them due to comparatively high interest rates.

Legal 52
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How to create and launch an amazing first marketing campaign in 11 steps

Ruby

Apply that age-old thought experiment to your small businesses. If you launch a business to sell a product or service but no one knows about it, will anyone buy it? Probably not. Gather demographic information to better understand opportunities and limitations for gaining customers,” advises the Small Business Administration.