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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Small Business Saturday 2023 (SBS) falls on November 25. Not only did it stick, but it became a profitable and pivotal day for businesses looking to their end-of-year profit goals. billion in consumer spending at small businesses that day. It’s worth a little effort—last year, American Express reported $17.9

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Best Recruiting Software for Small Business in 2024: Top 10 Tools to Streamline Hiring

Vantage Circle

Introduction Recruiting the right talent is crucial for any business but can be particularly challenging for small businesses. In this article, you and I will explore the best recruitment software for small businesses in 2024, helping you find the perfect tool to streamline your hiring process.

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Surviving economic uncertainty: 5 steps to help your small business thrive

Ruby

Uncertainty can be really scary for a small business owner. But there are steps you can take to make your business more financially stable and help it survive the more challenging times. In the last few years, when the economy was booming, there was a huge increase in new small businesses.

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How to Create Strategic Partnerships

Success

Partners should complement each other, says Denise Rodriguez-Lopez, a former n American Express OPEN Advisor, who consulted small businesses on partnerships. With each paddleboard purchase, our customers could buy a pair of RAMP skis at a discount price of $149 or a snowboard for $99. Win-win-win.

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Two-thirds of consumers won’t buy from a company with misaligned values—and other customer behavior trends

Ruby

These shifts in consumer trends allow brands to be more effective than ever in their advertising, sales, and communications. People are looking for experiences—not just purchases. Using hyper-personalization methods can increase consumer loyalty to a brand and how much a customer is willing to spend during a purchase.

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5 questions that customers expect an answer to

Ruby

Small business customers are our favorite kind of people. When someone deals with a small business, they generally expect more in terms of personalized service—and they’re less willing than ever to compromise. Does it align with the value prop outlined in your business model? How will this purchase make me feel?

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SEO and branding: star-crossed lovers

Ruby

They’ll just go directly to you for their purchase. In other cases, SEO is what enables a highly specialized business to stand out. And they lived profitably ever after… And so, Lady SEO and Sir Branding came together to improve the lives of small businesses across the land.