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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

Whether you are a small business entrepreneur or an executive for a major corporation, your success depends on an effective marketing strategy. SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind.

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Expand your market overnight: using bilingual support to reach more small business customers

Ruby

That’s 1 in 8 people—which means your small business probably already serves a handful of Spanish-speaking customers or clients. Small businesses are built on relationships. More time than most small business owners have on their hands, in fact. According to the most recent U.S. But why stop there?

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You’ve Been Running Your Home Business the Wrong Way: Here Are Tips To Change the Game

Productivityist

This also works when you share space with other businesses, such as an office building or retail storefront. When you run a business from home, it is crucial to get your virtual address. Keep Up With Marketing and Advertising. Don’t forget about advertising, though.

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Peter Shankman, the original creator of “Help a Reporter Out” is on a mission to restore truth in media

Success

A few years later, it was acquired by his largest advertiser, Vocus (which would later be acquired by Cision). For years, HARO was a go-to source for thousands of users, which included businesses and journalists on tight deadlines. I built HARO into the first and largest online source repository in the world,” he says.

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How to Create Strategic Partnerships

Success

Partners should complement each other, says Denise Rodriguez-Lopez, a former n American Express OPEN Advisor, who consulted small businesses on partnerships. Additionally, we had to find a partner willing to work within our direct-to-customer retail model, which was not easy to do. Win-win-win.

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Business Unusual: Round Table Part 2

Ruby

And I’m so excited to introduce our panelists today as part of our small business series: Business Unusual. Katie Hurst: Today, we’re going to be talking about moving forward, discussing what comes next and how businesses are planning ahead. We’re a sweepstakes and promotions agency for retailers.

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How to grow your business through affiliate marketing

Ruby

That said, affiliate marketing isn’t just for retailers—it can also be a great strategy for many service-oriented businesses, such as IT firms, marketing agencies, or (in our case) customer communication solution providers. Ruby's Affiliate Program Are you passionate about seeing small businesses thrive? Need an example?