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Here’s how companies are leveraging generative AI to enhance established business tools

Work Life

As with all cloud-based systems, big companies also have concerns about security, and a desire to understand and control what sensitive data is shared with the systems. IBM’s toolkit also includes data management software to help securely store and prepare datasets for processing by AI.

Software 105
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Leveraging the Offseason to Grow Your Tax Prep Business

The Receptionist

Yes, using that time to secure additional streams of income is a good way to capitalize on that. The one thing all of these platforms have in common, though, is that you can advertise on all of them. But it’s also a good opportunity to find ways to grow your business. So let’s talk marketing. This is called email marketing.

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Video stories and popup stores strike chords with Gen Z

Work Life

Last year, the firm worked with 19-year-old Martin to secure a partnership with Clinique as the brand’s first Partner Producer. As a result, Weber’s efforts contributed a 25% sales bump for Barbie. The power of working with notable figures can’t be ignored, either.

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Sick of losing sales? How to find the perfect leads for your business

Ruby

You’ve incorporated every buzzword and acronym your business guru (or the host of a business YouTube channel) told you to include in your sales and growth strategies. And now you’re seeing those efforts pay off: you’ve attracted real sales leads for your business. Sales seem within reach. Or was I just chasing a sale?

Sales 52
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How to Launch (and Maintain) a Successful E-Commerce Business

Success

According to Oberlo , a drop-shipping app created by Shopify, almost one-third of the world’s population is now shopping online, accounting for 18% of retail sales worldwide. When you clearly and narrowly define your audience, word of mouth will spread inside that audience, and the referral sales will flood in. Don’t try to guess.

Sales 115
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How to Partner with a Rival for a Win-Win

Success

This helped to create an industry standard, improve online security and collectively gain market share against Apple’s iOS. Joseph Marshall, president of Signal 88 Security, partnered with similar local competitors to submit a joint proposal to provide security services for the 2016 Republican National Convention in Cleveland.

Retail 105
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4 Ways to Identify Your Ideal Client and Prime Your Business for Growth

Success

Advertising agencies and other professionally run businesses are notorious for recruiting big accounts, then staffing up to handle those accounts. If you will do all those things, you can build a solid and profitable clientele—one that will provide security for the long run. Vulnerability. Photo by Rido/Shutterstock.