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11 candidate experience best practices to implement this year

Insperity

Make sure what you’re advertising sets proper expectations for prospective employees. Or for a sales job, combine the manager interview and role-playing exercise into one day. If they work from home, have all their needed supplies and equipment shipped to their house before their start date. Combine stages of the process.

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Résumé dos and don’ts: 10 tips for screening job candidates

Insperity

If a candidate’s experience seems like a good fit, but their dates of employment have been omitted from their résumé, ask if they would mind supplying the dates. For example, if you’re looking for someone specifically with inside or outside sales experience, make sure those words figure into your job posting and job description.

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Here’s how companies are leveraging generative AI to enhance established business tools

Work Life

Similarly, Canva has integrated AI image generation and editing into its graphic design software, and Outreach has added AI assistance throughout its sales management platform, helping with everything from emailing prospects to closing a deal.

Software 105
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SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind. While a business SWOT analysis looks at many factors affecting profits, a marketing SWOT looks almost exclusively at brand, advertising market share and related imperatives.

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From the Archives: It Transforms Forests Into Newspapers

Success

The owners of New York City newspapers guard closely their circulation secrets; and, consequently, papermakers will not let the public know how much white paper they supply to the different offices… At $40 a ton, 135,000 tons of paper cost the newspapers of New York City $5,400,000.

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Sick of losing sales? How to find the perfect leads for your business

Ruby

You’ve incorporated every buzzword and acronym your business guru (or the host of a business YouTube channel) told you to include in your sales and growth strategies. And now you’re seeing those efforts pay off: you’ve attracted real sales leads for your business. They have a demand, you have the supply. Sales seem within reach.

Sales 52
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How to Launch (and Maintain) a Successful E-Commerce Business

Success

According to Oberlo , a drop-shipping app created by Shopify, almost one-third of the world’s population is now shopping online, accounting for 18% of retail sales worldwide. When you clearly and narrowly define your audience, word of mouth will spread inside that audience, and the referral sales will flood in. Don’t try to guess.

Sales 115