article thumbnail

How to write better job postings in 7 smart steps

Insperity

For instance, “You’ll call on our C-suite-level clients to explain our new supply chain technology” would be more appropriate wording for a job posting. For instance, “M&A” may mean “mergers and acquisitions” to you, but it could mean “marketing and advertising” or “managers and associates” to someone else.

article thumbnail

11 candidate experience best practices to implement this year

Insperity

Make sure what you’re advertising sets proper expectations for prospective employees. If they work from home, have all their needed supplies and equipment shipped to their house before their start date. Also, be as authentic as possible in your description.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How AI in the Metaverse is Changing the World

Success

With generative AI, there might soon be an unlimited supply. As people spend more time in XR, it will be a prime environment for advertisers to place their products directly into our consciousness. AI and advertising Instead, advertising could be replaced with an AI agent —a virtual assistant doing product research and shopping for us.

article thumbnail

Résumé dos and don’ts: 10 tips for screening job candidates

Insperity

If a candidate’s experience seems like a good fit, but their dates of employment have been omitted from their résumé, ask if they would mind supplying the dates. Likewise, advertising and marketing agencies often recruit creative professionals through websites that target them. Do – Include keywords in job descriptions and postings.

article thumbnail

How to Find Your Money ‘Why’

Success

More than this, advertising often appeals to our sense of self, frequently tying products to concepts or feelings that we truly believe in. Just as advertisers know to tap into your sense of self through fairly specific identity appeals— Are you a dog-loving hiker? Now, sometimes the answer is an obvious “no.”

article thumbnail

Attracting top talent in a competitive job market

Insperity

In other words, there are more job openings than people available to fill them—a yawning supply-demand gap of about 5 million. It will be one of your strongest attributes to advertise – it’s unique to your company and not easily replicated elsewhere. but only just over 6 million candidates looking for work. What’s going on?

Insurance 214
article thumbnail

SWOT Analysis Marketing: A Guide to Unleashing Your Business Potential

Success

SWOT analysis in marketing refers to developing a SWOT analysis with your promotional, advertising, social media and other marketing structures in mind. While a business SWOT analysis looks at many factors affecting profits, a marketing SWOT looks almost exclusively at brand, advertising market share and related imperatives.