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For example, they might say, “We’re a bank,” or “We make office furniture,” or “We’re in the pharmaceutical business.” In January 2007, he announced that the name “Apple Computer” was a thing of the past. Most senior executives respond to this question by describing what the company is or what it does. This is quite understandable.
Subi Ghosh EVP of Strategic Partnerships Stream Companies A dynamic leader with over 15 years of experience advocating for consumer experience and culture within the automotive industry, Ghosh began her career in automotive retail. She also developed a pioneering video voice mail system and garnered over a dozen industry awards.
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