Success

JUNE 18, 2021

How do shoppers choose an online retailer to spend money with? But which company gets the sale? Find the right communication model for your audience. Imagine this: You’re a marketing director for a company that sells perfume, and you want to increase sales in the next quarter. Get personal. But there’s just one problem.

Sales 98

Sales Retail Purchasing Communication 98

Success

JANUARY 30, 2023

Consumer rejection was swift, with sales plummeting 20% within about seven weeks. So it’s important for brands to maintain consistent customer support during economic lulls in order to continue making sales. What’s more, this clever device supported Tropicana’s key benefit: “never from concentrate” fresh-squeezed orange juice.

Customer Service 111

Customer Service Advertising Sales Correspondence 111

Success

DECEMBER 22, 2023

It made history in 2023 with the first consumer sale of cultivated meat, which required approval from the Food and Drug Administration. are made to order, with select products available for purchase at retailers like Target and Sephora. 29 Communications in 2013, “sustainability” and “impact” were far from the buzzwords they are today.

Food 126

Food Retail Cleaning Sales 126

Office Snapshots

JULY 11, 2024

For this global retailer, founded in 1912, social responsibility meant remaining in Freeport with the community that has supported it since its inception. Generated in Dynamo, a parametric modeling tool, the pattern was derived from a series of local tidal charts beginning on the date of the store’s first sale.

Retail 80

Retail Construction Sales Influencing 80

Work Life

MARCH 18, 2024

Some 15 years later, Delta has clearly moved upmarket, with 55% of 2023 revenue coming from “premium and non-ticket” sales, a mix of first class, business class, and ‘Comfort Plus’ seats, along with loyalty credit card, checked bag fees, and cargo business. Send your examples to me at stephaniemehta@mansueto.com.

Customer Service 116

Customer Service Retail Leadership Sales 116

Success

FEBRUARY 17, 2022

Camille Allen, Broker and retail business consultant Business: The Property Firm Where: Durham, N.C. I started my career in national corporate sales—a young black woman often attending golf outings with old, white, male Fortune 500 CEOs. “I tell them they will get a lot less than I know I’ll deliver.

Retail 116

Retail Consulting Onboarding Security 116

Work Life

FEBRUARY 25, 2024

Tupper and Federman assumed ownership in early 2010, and under their management, the company has grown from a single storefront with 20 employees to a 150-person business with a full-service restaurant, retail locations, a nationwide shipping facility, and bakery and catering operations.

Learning 115

Learning Catering Retail Leadership 115

Tanveer Naseer

OCTOBER 23, 2012

A recent experience my wife and I had with the customer service department for a major retailer also illustrated how a leader shows up in those moments can influence their employees’ perceptions of their roles and consequently, impact their organization’s ability to turn a problem into an opportunity to succeed.

Customer Service 110

Customer Service Sales Leadership Retail 110

Success

JANUARY 18, 2024

Jackie McKellar, a marketing and sales director, emphasizes the transformative impact of the digital age on marketing strategies. He observes that in a world increasingly dominated by digital communication, maintaining a human touch is essential to fostering genuine relationships between brands and their customers.

Influencing 122

Influencing Real Estate Customer Service Advertising 122

Tanveer Naseer

OCTOBER 25, 2016

I hear a similar exchange at retail stores, where you tell sales reps your shoe size and a few seconds later, they return to ask again. I hear similar ones in restaurants where someone places an order and the waiter returns after a few seconds to ask what the order was.

Influencing 111

Influencing Networking Retail Onboarding 111

Office Vibe

OCTOBER 18, 2023

Continuous feedback: It’s the ongoing communication that keeps everyone in the loop. Setting goals, ongoing communication, and performance reviews look different for every company. This comprehensive feedback loop helps them improve patient care, communication, and teamwork at a human level.

Administrative Staff 96

Administrative Staff Problem-Solving Sales Software 96

Ruby

NOVEMBER 23, 2021

Despite appeals from retailers big and small for customers to get their shopping done early this year, the National Retail Federation is projecting that holiday sales from November to December will grow by 8–10% from last year. The challenges aren’t just affecting retailers. Triple bummer. Practice empathy.

Retail 52

Retail Supplies Sales Customer Service 52

Vantage Circle

DECEMBER 12, 2020

He offers visions of what the world’s largest online retailer would become and how it could be delivered. They openly communicate to generate more ideas and build analytical thinking. Open communications help the organization to get more perspectives during decision-making. These leaders have strong communication skills.

Leadership 98

Leadership Creativity Influencing Problem-Solving 98

Success

AUGUST 5, 2024

Another client, a national retailer, informed us that their year-end stats revealed an increase of several million in their sales that year, after learning about merchandising products with us. Also], as well as other human skills like communication, collaboration, empathy, people management and teamwork.

Government 69

Government Computer Consulting Equipment 69

Vantage Circle

MAY 2, 2023

Let me explain with an example- Say one of your sales team members is working long hours and is hoping to receive a cash bonus. You have rewarded your sales team with a weekend getaway to a luxury resort. However, one of the sales representatives is a single parent and can't attend the getaway due to the lack of childcare options.

Sales 96

Sales Flexibility Flexibility Planning 96

OE Cam

OCTOBER 29, 2024

Ensuring that everyone knows what they are accountable for, communicating it to the business, and adding a few incentives into the mix, and we have the recipe for success, don’t we? As an Area Manager, I had overall accountability for sales in my twenty or so stores. There are a few ways in which we can improve this situation: 1.

Retail 52

Retail Sales Consulting Influencing 52

Ruby

JULY 15, 2020

In this edition of Business Unusual, Ruby’s Director of Strategic Communications, Katie Hurst, talks COVID-19 with a group of entrepreneurs including Robin DeTrude of Elaine’s Salon , Greg Seei of Robust Promotions , and Joshua Zissman of Pennsylvania Dental Implant & Oral Surgery Associates. Leslie Allison: Few retailers.

Retail 52

Retail Promotion Small Business Sales 52

Ruby

DECEMBER 10, 2019

Live chat is a powerful communication tool. In fact, live chat might be the most important sales and customer service channel today. Approximately 42% of all customers prefer chat over other communication channels. Overcome sales objections. That’s what live chat is, but what does live chat mean ? Who uses live chat?

Customer Service 52

Customer Service Sales Banking Communication 52

Ruby

FEBRUARY 1, 2022

Live chat is now able to answer customer questions that previously fell on deaf (cartoon) ears, making it the preferred communication channel over email and phone calls. As a home services business, you may think that website chat is for larger companies like banks or retail outlets.

Customer Service 52

Customer Service Retail Banking Communication 52

Ruby

AUGUST 3, 2020

Marketing and sales efforts frequently focus on generating new business rather than converting people who have lapsed or lost interest. Like many retailers, NYC-based boutique Alice + Olivia lost significant opportunities to connect with customers following the COVID-19 outbreak. And let’s face it—those “Where have you been?

Customer Service 52

Customer Service Retail Security Mailing 52

Ruby

MARCH 23, 2022

That said, affiliate marketing isn’t just for retailers—it can also be a great strategy for many service-oriented businesses, such as IT firms, marketing agencies, or (in our case) customer communication solution providers. Affiliates tend to communicate with prospects on a more individualized basis. Need an example?

Advertising 52

Advertising Influencing Promotion Networking 52

Ruby

APRIL 25, 2021

A chat service can close the gap between customers reaching out for information and making a sale. According to multiple studies , people love chat: 42% of customers favor live chat above all communication channels. Compare that 29% who like email and 16% who want to communicate over social media. Chat fulfills these needs.

Purchasing 52

Purchasing Automotive Customer Service Healthcare 52

Vantage Circle

MAY 8, 2024

An attractive employee value proposition sets these rewards, which clearly communicates the experience, benefits, and development people can expect from your company. Try to aim for something memorable and easy to communicate. Make your EVP statement clear and concise, capturing the essence of your employee value proposition.

Healthcare 52

Healthcare Promotion Prioritization Communication 52

Great Place to Work

MARCH 6, 2025

Trek Bicycles retail and customer care teams review NPS reports daily to search for examples of great hospitality one of its core brand values that can be celebrated in companywide communications. David Weekley Homes submits award entries for its sales consultants, designers, builders, and marketing coordinators.

Creativity 52

Creativity Payroll Retail Promotion 52

Work Life

OCTOBER 30, 2023

“Unfortunately, a lot of organizations forget about that, or mess it up by not communicating effectively when changes happen,” Harter says. Even as a small business owner, he’s helped some team members move into managerial positions or move from the retail side to quality assurance positions with overseas travel.

Consulting 116

Consulting Flexibility Flexibility Reporting 116

Ruby

MAY 26, 2023

Retailers have always had to understand their consumers: their buying habits, demographics, behavioral patterns,” notes former Accenture managing director Rachel Barton. “If But studies continue to prove that consumers are fed up with impersonal communications. But do they really save money if they’re simultaneously causing lost sales?

Customer Service 52

Customer Service Retail Sales Reporting 52

Ruby

JANUARY 24, 2022

For example: ⦁ A restaurant or retailer may source directly from local and organic producers or choose sustainable custom packaging for their products to advocate for the environment ⦁ A professional service provider, such as an attorney or financial advisor, can offer their services for free to under-served members of their local community. ⦁

Customer Service 52

Customer Service Sales Problem-Solving Manufacturing 52

Success

AUGUST 1, 2024

After moving to Miami, she and her husband decided to purchase retail space in Bay Harbor and renovate it. They found a run-down Pilates studio for sale, but the condition was to keep it as a Pilates studio. Have a clear line of communication with yourself… because then you can say ‘I trust myself in this decision.’

Consulting 52

Consulting Networking Coaching Customer Service 52

Fellow

JANUARY 2, 2024

For example, AI can help an HR professional write a job description for an open role, a sales representative draft an appropriate email response to a client, or even a content writer research before they set out to write a blog for the company website.

Customer Service 52

Customer Service Maintenance Retail Reporting 52

Ruby

MARCH 25, 2021

The customer notices a buy-one, get-one sale on the product, but they have to sign up for a rewards program to get the BOGO price. In the background, technologies seamlessly updated their cart with the sale price, making it easier for the customer to complete a purchase. Essentially, multiple touchpoints talked to each other.

Customer Service 52

Customer Service Purchasing Technology Sales 52

Ask a Manager

NOVEMBER 24, 2020

I work in retail-based sales with roughly 50 employees, but just three people at my location (my manager, my coworker, who has about four weeks more tenure in the position than I do, and me). A reader writes: Today at work, something happened that I need some perspective on because I’m still rattled by the incident.

Sales 38

Sales Controlling Retail Training 38

Ask a Manager

MAY 4, 2020

He’s from a sales background and is extremely extroverted, which makes him incredibly well-suited for his job — but also extremely different from the rest of our team, who focus on working with volunteer mentors and college students. Should I include a temporary retail job on my resume?

Retail 30

Retail Interviewing Advertising Finance 30

Ask a Manager

MAY 11, 2015

I am a new manager for a retail company. What are your thoughts on me checking in on my day off to see if everything is running smoothly and what the sales are for the day? Is there some reason that you need to know the sales numbers that day and it can’t wait until tomorrow? Checking in with my staff on my day off.

Banking 35

Banking Food Sales Problem-Solving 35

Ask a Manager

APRIL 7, 2020

I’ve spent three years in sales for a major luxury brand. 18 hours after the governor announced sales had to cease operations, our manager finally called to tell us we were being laid off. I recently worked as a contractor for a major retailer. We’re laid off but being “strongly encouraged” to attend work webinars.

Healthcare 28

Healthcare Sales Interviewing Mailing 28

Ask a Manager

MARCH 18, 2019

I applied to a position on LinkedIn for a communications assistant on Friday. There are some industries that regularly use cattle calls, like door-to-door knife sales, multi-level marketing schemes, and sometimes retail stores or other businesses that need to hire a huge number of people at one time. On Saturday at 6 am(!)

Interviewing 26

Interviewing Advertising Retail Sales 26

Ask a Manager

NOVEMBER 23, 2016

Yesterday I got a response email, which came off as extremely long, rambling, stilted, and poorly worded, but since this position is to help address those issues, I figured they weren’t good communicators. Think being in charge of presenting a new design line and monitoring its sales.

Retail 27

Retail Finance Insurance Interviewing 27

SnackNation

APRIL 22, 2019

A brand communicates with the end consumer and truly creates a relationship. One of the things you said was trust used to be the primary thing that was communicated through brand and the most important thing for consumers, and now it’s just the first filter. I can make this beverage or this T-shirt a little bit better.”

Supplies 36

Supplies Advertising Retail Communication 36