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Consider hiring an unbiased consultant or agency to facilitate the process and outcome. This person will also police internal and external communications (advertising, public relations, sales, retail sites, correspondence, etc.) This key leader is typically a senior person in marketing, and they will publish a brand style guide.
In the nonprofit sector, she launched and consulted for 320 nonprofit organizations in 31 states, and raised more than $20 million for community causes and charities. Entrepreneur, consultant. Dave Conord is a growth strategist, business leader and consultant. Dave Conord.
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