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Why Building Your Personal Brand Can Take Your Startup to the Next Level—and Where to Start

Success

Most entrepreneurs today realize the value of establishing a strong and memorable brand for their company or product, but how important is it to develop a brand for yourself as an individual business owner? Do you really need to develop a strong personal brand to have a successful startup or small business? Pick your niche.

Retail 138
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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . The formula for a successful strategic partnership may seem easy: 1 + 1 = 3.

Retail 98
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How to Name Your Business

Success

“You have a very limited amount of time to get a potential customer’s attention and answer key questions about what your business does,” says Mark Joyner, author of a book on business naming called The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Sales rose by 23% in 2012.

Retail 106
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Peter Shankman, the original creator of “Help a Reporter Out” is on a mission to restore truth in media

Success

The majority… of our sources are… small businesses, and [they don’t have enough to pay for PR],” Shankman says. Harrison Tang , CEO of Spokeo, a people search engine based in Pasadena, California, says the service “has helped [his] business gain significant exposure.”

Reporting 112
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How Women Are Rising in Business

Success

The women surveyed in Guidant’s “ 2023 Small Business Trends ” report were primarily motivated to become entrepreneurs due to being “ready to be their own boss” (28%) and “[dissatisfied] with corporate America” (23%), with only 13% seeking to pursue their passions. of women-owned businesses.

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The ultimate guide to employee engagement

Work Life

It definitely doesn’t measure performance or improve business outcomes. “In reality, companies should be striving for engaged employees, not just satisfied employees,” says leadership consultant Abbey Louie. “People need to see where they’re going in the organization,” he says. ” 6.

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How to Break Up with Your Business Partner

Success

The first step is to acknowledge that it’s emotional, says Melinda Emerson, consultant and author of Become Your Own Boss in 12 Months. Breaking up with your business partner can be harder than breaking up with your man,” Emerson says. I worked with my partner since the 1980s at both a big bank and a small business.