Rebranding? 7 Keys to Ensure a Smooth Transition
Success
JANUARY 30, 2023
Consumer rejection was swift, with sales plummeting 20% within about seven weeks. So it’s important for brands to maintain consistent customer support during economic lulls in order to continue making sales. What’s more, this clever device supported Tropicana’s key benefit: “never from concentrate” fresh-squeezed orange juice.
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