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Content Is King—Except When It Refers to Creative Works

Success

Creatives are speaking up, scrutinizing the connotation of the word, and thinking critically about art vs. content, after the famed Love Actually star pushed back on the term at the Royal Television Society conference in September. That’s what British actor Emma Thompson says is happening when people call her work “content.”

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How Assessments 24×7 Helps Stop Office Conflict and Increases Success with DISC

Success

Whether you’re interested in personal development , optimizing a small business workforce—or even stamping out office drama—more people are turning to personal assessments every year. Those who score high in Influence are creative “ideas people” who build strong connections—but may not be thinking about detail.

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5 steps to supercharge your strategic alliance development

Insperity

Developing strategic alliances is a proven way for businesses to run better, grow faster and make more money. By leveraging relationships with other organizations that are aligned with your target markets, your small or midsize company can gain sales momentum and outperform the competition. What should be done?

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Surviving economic uncertainty: 5 steps to help your small business thrive

Ruby

Uncertainty can be really scary for a small business owner. But there are steps you can take to make your business more financially stable and help it survive the more challenging times. In the last few years, when the economy was booming, there was a huge increase in new small businesses.

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10 successful small business content marketing campaign examples.

Ruby

Content marketing accounts for some of the most creative, humorous, and touching pieces on the internet—and there’s no doubt memorable content can help set a company apart. Good Greens This Cleveland-based nutrition bar company is evidence of how powerful the written word can be for small businesses.

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The big impact that small businesses have on their communities

Ruby

So … a weird question: Have you (yup, you, the person reading this right now) ever fallen in love with a place of business? This place is just another small business, but it’s also so much more than that. This is a small business. As a small business owner — make no mistake — you have the power to change things.

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How to do a company SWOT analysis, and why it matters

Insperity

This may include: Key players across every internal business function All employees – to source ideas and truly involve them in shaping the future of the company Certain customers or industry partners (ex., Be creative and strategic in selecting attendees. You want to capture the most accurate, comprehensive view of your organization.