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Gerber, 38, now a serial entrepreneur and author of Superconnector: Stop Networking and Start Building Business Relationships that Matter , published in 2018, has become an evangelist for entrepreneurship, particularly for resourceful young go-getters who may not be cut out for life as cubicle dwellers.
Hard-nosed self-improvement books that preach goals, timemanagement and positive attitudes are invaluable. So why do 90% of smallbusinesses fail in the first few years? They say no to cubicle lunches, four-minute book summaries, “multitasking” (whatever the heck that means) and monochrome, microwave dinners.
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