These Asian American Entrepreneurs Celebrate Their Chinese Heritage While Feeding America’s Appetite for Chinese Street Food
Success
FEBRUARY 2, 2022
Wang quit his full-time job in finance to focus all of his time and energy on helping XCJ survive. XCJ’s branding is cheeky and modern, with a fun social media presence and earnest customer service. In March 2020, faced with a looming pandemic, XCJ was forced to close indoor dining and pivot.
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