Born to Sell? The Science Behind Adaptive Learning and What It Means for Entrepreneurs
Success
OCTOBER 13, 2024
Can your DNA really determine how good you are at sales? According to a study by MIT Sloan’s Juanjuan Zhang and her team , the answer might be yes. They tracked 117 salespeople at an Asian telemarketing company over 13 months and compared DNA to sales performance using metrics like revenue, spotting opportunities and effort. The verdict? Some people are just wired for sales.
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