Sun.Nov 26, 2023

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Creating an Effective Multichannel Marketing Strategy Remains the Biggest Challenge for B2B Marketers

Spiceworks

Only a quarter of B2B marketers say their multichannel marketing strategy is mostly or fully automated. The post Creating an Effective Multichannel Marketing Strategy Remains the Biggest Challenge for B2B Marketers appeared first on Spiceworks.

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Appetite for hybrid working shows no sign of letting up at large firms

Workplace Insight

The ongoing advancements in technology have made remote collaboration more feasible and seamless than ever before. Collaboration tools have become essential in ensuring the coexistence of the digital and physical workplace, both internally with employees and externally with clients. And in 2023, companies have been posting hybrid working related roles in record numbers, according to a new report from GlobalData.

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Forget the 4-day workweek. We should be talking about the 5-day, 32-hour week instead

Work Life

I often think about the Maggie Smith line in Downton Abbey “What is a weekend?” Being a Countess, she didn’t know what a weekend was because she had no workweek. But there was a time in the not so distant past when working Americans also had never heard of a weekend for the opposite reason: They often worked six or seven days a week.

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Ding! Dong! IN Magazine Issue 18 is available now for you

Workplace Insight

Well Christmas may get earlier every year, but the digital version of issue 18 of IN Magazine is right on time to deliver all your festive workplace thinking. In this issue: why the world’s biggest tech firms may no longer offer the best blueprint for working culture; Nigel Oseland doesn’t like Half Man Half Biscuit for some reason but does have a lot of great things to say about evaluating offices; you can’t just copy the design of an office you like and expect it to work the

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8 traits high-performing teams have in common

Work Life

As workplaces adapt to ongoing changes, strong teams are grounded in effective communication and collaboration. Aquent recently released a new talent insights report, which explores the key behaviors of high-performing teams and how to cultivate them to drive greater impact. Based on this research, here  are some critical ways to develop and support high-performing teams.

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Ep 247: Email Management for Executive Assistants

Go Burrows

This episode features an excerpt from my audiobook, The Leader Assistant: Four Pillars of a Confident, Game-Changing Assistant. In this chapter, I cover tactics for managing your own email inbox, as well as your executive’s. I’ve used these tactics for years and still find them helpful in my current EA to CEO role. Of course, I’d love to hear your email tips and tricks as I’m always down to get more efficient and productive, so please reach out!

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5 essential questions that determine if you’re letting this mindset damage your culture

Work Life

“If there is a Black woman and a white man up for the same job, and if all things are considered equal such as skill sets, education, and competence, the job will go to the Black woman because of diversity.” This was said to me after asking a white man what he found challenging about embracing diversity and inclusion. He was an employee for a client that had just adopted an audacious diversity and inclusion initiative that was getting pushback from their mainly young, white, and ma

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5 ways to lead through change—and inevitable pushback

Work Life

Change is a constant reality in the corporate world. Even though these changes often arise to propel a company’s development, they can sometimes foster a negative sentiment among consumers. To proactively expand our corporate client base in response to evolving market dynamics, our fintech payroll company found it necessary to make a rather unpopular choice, which was to increase the fees we charged some of our customers.

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Marques Brownlee isn’t your average YouTuber. Here’s what leaders can learn from his impressive rise

Work Life

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning.

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