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The hidden truth behind job market numbers and how they influenced the vote

Work Life

While official data shows growth in sectors like healthcare and local government, the daily experience of rising costs and economic uncertainty tells a different story. Beneath the surface of these encouraging statistics lies a more complex and challenging reality for both consumers and businesses.

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3 emerging benefits trends to watch for in 2024

Work Life

HSA legislation A Health Savings Account (HSA) enables employees to lower their healthcare costs by saving pre-tax dollars for qualified medical expenses. Benefits for part-time employees The percentage of part-time employees continues to rise, especially for small businesses who are often concerned about staff turnover.

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How Women Are Rising in Business

Success

The women surveyed in Guidant’s “ 2023 Small Business Trends ” report were primarily motivated to become entrepreneurs due to being “ready to be their own boss” (28%) and “[dissatisfied] with corporate America” (23%), with only 13% seeking to pursue their passions. of women-owned businesses.

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What you can do to support Hispanic and Latinx-owned businesses

Ruby

Pop quiz: Can you name the fastest-growing segment of small businesses in the United States? A) Retailers B) Construction firms C) IT companies D) Healthcare providers Okay, to be honest, this is kind of a trick question. I’m talking about Hispanic- and Latinx-owned businesses. What am I talking about?

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Which chat service is right for your business?

Ruby

If your business has a very high volume of website traffic or lots of frequently asked questions, an automated lead capture tool can free up you and your staff to deal with the more complex issues or with customers who are ready to make a purchase or an appointment. 

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How much does an answering service cost?

Ruby

As a small business owner considering outsourcing to an answering service, likely one of the first considerations that comes to mind is “How much does an answering service cost?” They are a good option for businesses in high-sales industries with thousands of customers such as retail, automotive insurance, and telecommunications.

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Video: Local marketing and Google (with Nalini Prasad)

Ruby

Katie Hurst, Ruby’s Director of Strategic Communications, takes the mic in this edition of Business Unusual, interviewing Nalini Prasad, Chief Strategy Officer at BluShark Digital , about the power of local marketing and the importance of Google My Business. Interested in getting more tips, tools, and resources for your business?