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Using customer personas for small business success.

Ruby

If you sell law software, you’re targeting lawyers. Your small business might have two customer personas, or you might need twenty. If you don’t have personas for your small business yet, now’s always a good time to start! Are they working out of home offices, small offices, or coworking spaces?

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10 Important Hybrid Work Statistics to Know in 2024

Office Space

This format grants employees the freedom to work from their home office while reaping the benefits of in-person collaboration. Having the proper technology in your hybrid office is paramount if you want to prevent lapses in communication between remote and in-office workers.

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Major new report offers snapshot of hybrid and remote work debate in the US

Workplace Insight

Requiring employees to return to the office is far more common among small businesses (10 – 50 employees) than large businesses (10,000+ employees)—41 percent versus 27 percent respectively. A minority have added smaller satellite offices or access to co-working spaces (13 percent and 14 percent respectively).

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2021 tax deduction checklist: 10 expenses small business owners can write off

Ruby

Although it may sound like a ton of paperwork (which, to be clear, it is), this time of year also presents tons of savings opportunities for small businesses like yours. With January in the bag, most small business owners have sent out tax forms to their employees and independent contractors.

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What is a virtual office?

Ruby

A virtual office is “virtual” in two senses of the word: It fulfills virtually the same role as a traditional, physical, brick-and-mortar office. It exists in the virtual space—it lives on computers, phones, software, and the internet. Virtual, flexible, remote, work-from-home—what’s the difference?