Influencing Pharmaceutical Sales 
Insperity
AUGUST 9, 2018
Or maybe you’d like to expand your influence with a broader audience. Partnering with large associations, agencies or industry experts is a good way to shorten your go-to-market life cycle and possibly your sales cycle as well. Provide an incremental lift to enterprise sales and revenue. Create predictable revenue streams.
Work Life
DECEMBER 15, 2023
Relying solely on a narrow set of approaches can limit the breadth and depth of your influence and hinder the full potential of your organization. In Tony’s work as a leadership coach, he worked with a pharmaceutical CEO who realized that her company’s long-term vision had become blurred.
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Mad in America
JANUARY 9, 2024
Doctors adamantly insist they are not influenced by adverts. Academics even boast that EBM shackles the pharmaceutical industry. A century ago, Paul Ehrlich, whose research helped create the modern pharmaceutical industry, saw the ideal medicine as a Magic Bullet, a drug that hits a target without causing collateral damage.
Mad in America
NOVEMBER 13, 2023
693 This made the journal’s editor, Marcia Angell, publish an accompanying editorial: “Is academic medicine for sale?” We have a chance of influencing those who study psychiatry before it is too late and they have accepted the false narrative. This showed that the whole specialty has been corrupted by industry money.
Mad in America
DECEMBER 4, 2023
I believe all of the existing health entities—providers, health insurance companies, the FDA, the pharmaceutical industry, and managed care—cannot and will not make needed changes to improve the quality of healthcare and to lower the cost as well. How do we get more science rather than propaganda to shape current healthcare delivery?
Mad in America
DECEMBER 25, 2023
In marketing any product, from laundry detergent to prescription drugs to luxury automobiles, marketers know the key is to keep it simple, and the pharmaceutical industry certainly has learned this lesson well. Depression is undoubtedly a major health problem, but I believe the soaring “increase” is a fiction and not real.
Mad in America
OCTOBER 18, 2023
For the pharmaceutical industry, the bigger and wider those diseases, the more people who can be diagnosed, and the bigger your markets are. The marketing of medical conditions has become a key plank of pharmaceutical industry marketing. Helping widen the definitions of disease is a key part of marketing those pharmaceutical products.
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